The Theory Of The Marketing Firm PDF Download
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| Author | : Gordon R. Foxall |
| Publisher | : Springer Nature |
| Total Pages | : 385 |
| Release | : 2021-11-12 |
| Genre | : Business & Economics |
| ISBN | : 3030861066 |
Download The Theory of the Marketing Firm Book in PDF, ePub and Kindle
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
| Author | : Gordon R. Foxall |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 376 |
| Release | : 2021-11-13 |
| Genre | : Business & Economics |
| ISBN | : 9783030861056 |
Download The Theory of the Marketing Firm Book in PDF, ePub and Kindle
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
| Author | : Patricia Rossi |
| Publisher | : Springer |
| Total Pages | : 956 |
| Release | : 2019-04-01 |
| Genre | : Business & Economics |
| ISBN | : 3030025683 |
Download Finding New Ways to Engage and Satisfy Global Customers Book in PDF, ePub and Kindle
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Gordon R. Foxall |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2022-11-27 |
| Genre | : Business & Economics |
| ISBN | : 9783030861087 |
Download The Theory of the Marketing Firm Book in PDF, ePub and Kindle
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
| Author | : Kevin J. Vella |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 329 |
| Release | : 2011-11-01 |
| Genre | : Business & Economics |
| ISBN | : 0857936506 |
Download The Marketing Firm Book in PDF, ePub and Kindle
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. The Marketing Firm leverages the power of case study design to operationalise and test the central propositions of this nascent approach to the study of firm behaviour from an economic psychology perspective. The authors develop and detail an entirely appropriate methodology for operationalising and testing a number of propositions through the examination and analysis of comprehensive secondary data published by the UK Competition Commission. The findings clearly support the central propositions on firm action and provide valuable insights for expanding the theory of the marketing firm. The Marketing Firm will be invaluable for researchers interested in behaviour analysis and the theory of the firm and for post-graduate students in microeconomics, institutional economics, marketing and research methods.
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-19 |
| Genre | : |
| ISBN | : 9781998109319 |
Download Introduction to Business Book in PDF, ePub and Kindle
| Author | : Daniel F. Spulber |
| Publisher | : Cambridge University Press |
| Total Pages | : 412 |
| Release | : 1999-04-13 |
| Genre | : Business & Economics |
| ISBN | : 9780521659789 |
Download Market Microstructure Book in PDF, ePub and Kindle
Professor Spulber demonstrates how the intermediation theory of the firm explains firm formation by showing why firms arise in a market equilibrium with costly transactions. In addition, the theory helps explain how markets work by.
| Author | : Shelby D. Hunt |
| Publisher | : Routledge |
| Total Pages | : 619 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 131746513X |
Download Marketing Theory Book in PDF, ePub and Kindle
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
| Author | : Nicolai J. Foss |
| Publisher | : Taylor & Francis |
| Total Pages | : 536 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780415196413 |
Download The Theory of the Firm Book in PDF, ePub and Kindle
| Author | : Geoffrey Lancaster |
| Publisher | : Routledge |
| Total Pages | : 444 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 0750643811 |
Download Marketing Book in PDF, ePub and Kindle
Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.
