The Survey Of Public Relations Practices In Higher Education 2014 Edition PDF Download
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| Author | : Primary Research Group |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 129 |
| Release | : 2014 |
| Genre | : Education |
| ISBN | : 1574402838 |
Download The Survey of Public Relations Practices in Higher Education, 2014 Edition Book in PDF, ePub and Kindle
This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
| Author | : Clyde Chester Parker |
| Publisher | : |
| Total Pages | : 372 |
| Release | : 1950 |
| Genre | : Public relations |
| ISBN | : |
Download Internal Public Relations of Higher Education: a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education ... Book in PDF, ePub and Kindle
| Author | : Peter M. Smudde |
| Publisher | : Routledge |
| Total Pages | : 163 |
| Release | : 2019-11-07 |
| Genre | : Business & Economics |
| ISBN | : 1000732010 |
Download Teaching Public Relations Book in PDF, ePub and Kindle
Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
| Author | : Tom Watson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 228 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780749443061 |
Download Evaluating Public Relations Book in PDF, ePub and Kindle
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
| Author | : PETER M. SMUDDE |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2024-08-06 |
| Genre | : Business & Economics |
| ISBN | : 9781032818733 |
Download Teaching Public Relations Book in PDF, ePub and Kindle
Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
| Author | : Peter M. Smudde |
| Publisher | : Taylor & Francis |
| Total Pages | : 392 |
| Release | : 2023-03-02 |
| Genre | : Business & Economics |
| ISBN | : 100083249X |
Download Managing Public Relations Book in PDF, ePub and Kindle
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
| Author | : Scott, Chaunda L. |
| Publisher | : IGI Global |
| Total Pages | : 419 |
| Release | : 2016-05-16 |
| Genre | : Education |
| ISBN | : 1522502106 |
Download Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education Book in PDF, ePub and Kindle
Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and practices to guide this approach in work environments. While this concept is not new, publications outlining the programming, curriculum, and degree demands that should exist in universities to promote workforce diversity skill development are missing. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education presents conceptual and research-based perspectives on course, program, and degree developments that emphasize workforce diversity skill development and prepare next-generation leaders for the modern and emerging workforce. Highlighting crucial topics relating to career development, human resources management, organizational leadership, and business education, this edited volume is a ground-breaking resource for business professionals, scholars, researchers, entrepreneurs, educators, and upper-level students working, studying, and seeking to advance workforce diversity learning across a variety of sectors.
| Author | : Önay Dogan, Betül |
| Publisher | : IGI Global |
| Total Pages | : 447 |
| Release | : 2018-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1522569995 |
Download Handbook of Research on Examining Cultural Policies Through Digital Communication Book in PDF, ePub and Kindle
Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
| Author | : Carolyn Mae Kim |
| Publisher | : Routledge |
| Total Pages | : 304 |
| Release | : 2019-02-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351374494 |
Download Public Relations Book in PDF, ePub and Kindle
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
| Author | : Zimmerman, Aaron Samuel |
| Publisher | : IGI Global |
| Total Pages | : 411 |
| Release | : 2021-06-25 |
| Genre | : Education |
| ISBN | : 1799872696 |
Download Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education Book in PDF, ePub and Kindle
Scholarly dispositions represent the practices and habits of mind that support consistent success in teaching, learning, and knowledge creation. To be successful in their undergraduate and graduate education, students must develop academic skills that transcend content knowledge, such as receiving and responding to critical feedback and learning how to collaborate, master academic writing, and be mindful of ethical research practices. Much is still unknown about how to teach dispositions, such as how to design a curriculum to best cultivate habits of mind, and this book attempts to address this gap while providing practical methods and strategies that can help higher education practitioners to cultivate and assess the scholarly dispositions of their students effectively. The Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education provides insight on dispositions that students must learn in higher education and how higher education faculty can help students to develop these dispositions, as well as evidence-based methods that help develop scholarly dispositions for undergraduate and graduate education. This book provides a plethora of information on scholarly dispositions and related elements, including teaching time management, collaboration, and research ethics. It is an ideal reference source for teachers, academicians, administrators, researchers, and students aspiring to become researchers and scholars themselves.
