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The Story Advantage

The Story Advantage
Author: Bill Whitley
Publisher:
Total Pages: 193
Release: 2008
Genre: Business education
ISBN:

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Story is the most powerful way to communicate and The Story Advantage teaches you how to create your Client Attraction Story. When you master this concept you will easily communicate your value and differentiate yourself from the competition resulting in more sales than you ever dreamed possible. In this book, Whitley teaches a step-by-step process for creating your most powerful Client Attraction Story.


The Story Advantage: Build Trust & Book More Business

The Story Advantage: Build Trust & Book More Business
Author: Bill Whitley
Publisher:
Total Pages: 208
Release: 2014-12-12
Genre: Business & Economics
ISBN: 9780981819921

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Story is the most powerful way to communicate and The Story Advantage teaches you how to create your Client Attraction Story. When you master this concept you will easily communicate your value and differentiate yourself from the competition resulting in more sales than you ever dreamed possible. In this book, Whitley teaches a step-by-step process for creating your most powerful Client Attraction Story.


The Four Factors of Trust

The Four Factors of Trust
Author: Ashley Reichheld
Publisher: John Wiley & Sons
Total Pages: 310
Release: 2022-10-25
Genre: Business & Economics
ISBN: 1119855020

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The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.


Built on Trust

Built on Trust
Author: Arthur R. Ciancutti
Publisher: McGraw-Hill Companies
Total Pages: 0
Release: 2001
Genre: Confidence
ISBN: 9780809224463

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Using this guide, companies can develop a culture of earned trust and increase opportunities to stimulate growth, productivity, profits, and job satisfaction at virtually no cost. The authors focus on team building in successful business environments, including IBM, the Federal Reserve Bank, Yahoo!, and Hewlett-Packard. Trust, innovation, and technology are the forces driving successful businesses today, and "Built on Trust" gets companies on the right track.


The Advantage

The Advantage
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
Total Pages: 247
Release: 2012-03-14
Genre: Business & Economics
ISBN: 1118266102

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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.


Sell with a Story

Sell with a Story
Author: Paul Smith
Publisher: AMACOM
Total Pages: 298
Release: 2016-09-08
Genre: Business & Economics
ISBN: 0814437125

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Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.


The Trust Revolution

The Trust Revolution
Author: M.Todd Henderson
Publisher: Cambridge University Press
Total Pages: 235
Release: 2019-08-15
Genre: Business & Economics
ISBN: 1108494234

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Traces the history of innovation and trust, demonstrating how the Internet offers new ways to rehabilitate and strengthen trust.


The Four Factors of Trust

The Four Factors of Trust
Author: Ashley Reichheld
Publisher: John Wiley & Sons
Total Pages: 310
Release: 2022-11-01
Genre: Business & Economics
ISBN: 1119855012

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The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.


HBR Guide to Crafting Your Purpose

HBR Guide to Crafting Your Purpose
Author: John Coleman
Publisher: Harvard Business Press
Total Pages: 159
Release: 2022-01-11
Genre: Business & Economics
ISBN: 1633699846

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Stop searching for purpose. Build it. We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. You'll learn how to: Find the reason behind your work Identify what makes you feel happy and fulfilled Use job crafting to transform your role Build positive, fulfilling relationships Connect your work to service Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.


The Reciprocity Advantage

The Reciprocity Advantage
Author: Bob Johansen
Publisher: Berrett-Koehler Publishers
Total Pages: 215
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1626561079

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"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--