The Sostac Guide To Your Perfect Digital Marketing Plan PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Sostac Guide To Your Perfect Digital Marketing Plan PDF full book. Access full book title The Sostac Guide To Your Perfect Digital Marketing Plan.

The SOSTAC Guide to Your Perfect Digital Marketing Plan

The SOSTAC Guide to Your Perfect Digital Marketing Plan
Author: PR Smith
Publisher:
Total Pages: 306
Release: 2018-02-06
Genre: Digital communications
ISBN: 9780956106858
GET BOOK

Download The SOSTAC Guide to Your Perfect Digital Marketing Plan Book in PDF, ePub and Kindle

2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Sostac(r) Guide to Your Perfect Digital Marketing Plan

Sostac(r) Guide to Your Perfect Digital Marketing Plan
Author: Paul Russell Smith
Publisher:
Total Pages: 292
Release: 2015-03-20
Genre: Internet marketing
ISBN: 9780956106841
GET BOOK

Download Sostac(r) Guide to Your Perfect Digital Marketing Plan Book in PDF, ePub and Kindle

How to build the perfect digital marketing plan that boosts results. PR Smith's SOSTAC(r) Planning System can be learned in 3 minutes and applied, immediately, to any plan (business plan, marketing plan. digital marketing plan, integrated marketing plan, even your own life plan. Voted in the Top 3 Marketing Models worldwide by the Chartered Institute Of Marketing's Centenary Poll, the SOSTAC(r) Planning System is used by both blue chips and start-ups because of its crystal clear simple, logical structure. SOSTAC(r) delivers a reassuring sense of order, as it reduces the chaos of information overload and structures a plan into a focussed set of tactics and actions driven by a carefully structured strategy, built from focused analysis and crystal clear objectives. Many organisations use it also to pitch for business, since it gives a reassuring sense of order to what might have been an unnecessarily complex proposition. That's why professionals use it all over the world. Here's what some say: "Essential reading and an invaluable reference guide" Institute of Direct and Digital Marketing "A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global "Highly acclaimed planning system - even for experienced digital marketers" David Green, Head of Global Digital Marketing, KPMG "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights Chapters: Situation Analysis (where are we now) Objectives (where do we want to go) Strategy (how do we get there) Tactics (the details of strategy, marketing mix etc.) Action (who does what, when & how) Control (are we getting there, metrics: daily/monthly) Learn it in 3 minutes and master it with practise. V2.0 2016 Upd

eMarketing eXcellence

eMarketing eXcellence
Author: PR Smith
Publisher: Routledge
Total Pages: 357
Release: 2012-10-12
Genre: Business & Economics
ISBN: 113600338X
GET BOOK

Download eMarketing eXcellence Book in PDF, ePub and Kindle

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Sostac (R) Guide to Your Perfect Digital Marketing Plan 2019

Sostac (R) Guide to Your Perfect Digital Marketing Plan 2019
Author: Pr Smith
Publisher: PR Smith
Total Pages: 320
Release: 2019-03-05
Genre:
ISBN: 9780956106865
GET BOOK

Download Sostac (R) Guide to Your Perfect Digital Marketing Plan 2019 Book in PDF, ePub and Kindle

2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Digital Marketing Excellence

Digital Marketing Excellence
Author: Dave Chaffey
Publisher: Taylor & Francis
Total Pages: 677
Release: 2022-07-22
Genre: Business & Economics
ISBN: 1000610918
GET BOOK

Download Digital Marketing Excellence Book in PDF, ePub and Kindle

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Sostac

Sostac
Author: P.R. Smith
Publisher:
Total Pages: 301
Release: 2017
Genre:
ISBN:
GET BOOK

Download Sostac Book in PDF, ePub and Kindle

Strategic Marketing Communications

Strategic Marketing Communications
Author: Paul Russell Smith
Publisher: Kogan Page Publishers
Total Pages: 324
Release: 1999
Genre: Business & Economics
ISBN: 9780749429188
GET BOOK

Download Strategic Marketing Communications Book in PDF, ePub and Kindle

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Marketing Communications

Marketing Communications
Author: Paul Russell Smith
Publisher:
Total Pages: 0
Release: 200?
Genre: Communication in marketing
ISBN:
GET BOOK

Download Marketing Communications Book in PDF, ePub and Kindle

Dynamic Digital Marketing

Dynamic Digital Marketing
Author: Dawn McGruer
Publisher: John Wiley & Sons
Total Pages: 440
Release: 2020-01-21
Genre: Business & Economics
ISBN: 1119635888
GET BOOK

Download Dynamic Digital Marketing Book in PDF, ePub and Kindle

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.