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Customer Satisfaction

Customer Satisfaction
Author: Nigel Hill
Publisher: The Leadership Factor
Total Pages: 322
Release: 2007
Genre: Consumer satisfaction
ISBN: 0955416116

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This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.


The Satisfied Customer

The Satisfied Customer
Author: Claes Fornell
Publisher: Palgrave MacMillan
Total Pages: 264
Release: 2007-11-27
Genre: Business & Economics
ISBN:

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A leading expert redefines customer service for the twenty-first century


The Satisfied Customer

The Satisfied Customer
Author: Claes Fornell
Publisher: Macmillan
Total Pages: 256
Release: 2007
Genre: Business & Economics
ISBN: 0230604064

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A leading expert redefines customer service for the twenty-first century


Customer Satisfaction is Worthless, Customer Loyalty is Priceless

Customer Satisfaction is Worthless, Customer Loyalty is Priceless
Author: Jeffrey H. Gitomer
Publisher: Bard Press (TX)
Total Pages: 330
Release: 1998
Genre: Business & Economics
ISBN:

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A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Author: Pete Blackshaw
Publisher: Crown Currency
Total Pages: 210
Release: 2008-07-08
Genre: Business & Economics
ISBN: 038552675X

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.


Satisfaction

Satisfaction
Author: Chris Denove
Publisher: Penguin
Total Pages: 292
Release: 2007-06-26
Genre: Business & Economics
ISBN: 9781591841647

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The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company's senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm's clients. This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to: -Understand the financial link between satisfaction and profits -Turn customers who are simply ?satisfied? into vocal advocates - Empower frontline employees to do the right thing - Use problem resolution as an opportunity to make new fans Satisfaction offers advice for companies large or small, for product manufacturers, service providers, and retailers alike. It delivers not just a stockpile of customer research, but a road map to developing specific policies and processes. It also tells fascinating stories of companies that don't just talk the talk, but walk the walk every day—and of other companies that ignored the voice of the customer, with dire consequences.


The Handbook of Customer Satisfaction and Loyalty Measurement

The Handbook of Customer Satisfaction and Loyalty Measurement
Author: Nigel Hill
Publisher: Routledge
Total Pages: 349
Release: 2017-03-02
Genre: Business & Economics
ISBN: 1351888552

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Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.


Human Sigma

Human Sigma
Author: Jim Asplund
Publisher: Simon and Schuster
Total Pages: 320
Release: 2007-10-28
Genre: Business & Economics
ISBN: 1595620451

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Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service organizations. Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to effectively manage the employee-customer encounter to drive business success. Based on research spanning 10 million employees and 10 million customers around the world, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it. Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers: RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities. RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter. RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level. RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric. RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.


The Reign of the Customer

The Reign of the Customer
Author: Claes Fornell
Publisher: Springer Nature
Total Pages: 217
Release: 2020-03-27
Genre: Business & Economics
ISBN: 3030135624

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With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.


Why Satisfied Customers Defect

Why Satisfied Customers Defect
Author: Jones Staff
Publisher:
Total Pages:
Release: 1995-01-01
Genre:
ISBN: 9780000956064

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