The Sage Handbook Of Marketing Theory PDF Download
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| Author | : Pauline Maclaran |
| Publisher | : SAGE |
| Total Pages | : 546 |
| Release | : 2009-12-04 |
| Genre | : Business & Economics |
| ISBN | : 144620698X |
Download The SAGE Handbook of Marketing Theory Book in PDF, ePub and Kindle
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
| Author | : |
| Publisher | : |
| Total Pages | : 523 |
| Release | : 2009 |
| Genre | : Marketing |
| ISBN | : 9781446222454 |
Download The SAGE Handbook of Marketing Theory Book in PDF, ePub and Kindle
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
| Author | : Michael J Baker |
| Publisher | : SAGE |
| Total Pages | : 449 |
| Release | : 2010-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1446211045 |
Download Marketing Theory Book in PDF, ePub and Kindle
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
| Author | : Annmarie Hanlon |
| Publisher | : SAGE |
| Total Pages | : 425 |
| Release | : 2022-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1529788439 |
Download The SAGE Handbook of Social Media Marketing Book in PDF, ePub and Kindle
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
| Author | : Olga Kravets |
| Publisher | : SAGE |
| Total Pages | : 766 |
| Release | : 2017-06-24 |
| Genre | : Business & Economics |
| ISBN | : 1473998778 |
Download The SAGE Handbook of Consumer Culture Book in PDF, ePub and Kindle
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture
| Author | : Stephen L. Vargo |
| Publisher | : SAGE |
| Total Pages | : 1237 |
| Release | : 2018-10-08 |
| Genre | : Business & Economics |
| ISBN | : 1526455501 |
Download The SAGE Handbook of Service-Dominant Logic Book in PDF, ePub and Kindle
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
| Author | : Barton A Weitz |
| Publisher | : SAGE |
| Total Pages | : 618 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 9781412921206 |
Download Handbook of Marketing Book in PDF, ePub and Kindle
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
| Author | : Jagdish N Sheth |
| Publisher | : SAGE |
| Total Pages | : 678 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 0761918108 |
Download Handbook of Relationship Marketing Book in PDF, ePub and Kindle
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
| Author | : Gerard J Tellis |
| Publisher | : SAGE |
| Total Pages | : 513 |
| Release | : 2007-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1446265900 |
Download The SAGE Handbook of Advertising Book in PDF, ePub and Kindle
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
| Author | : Lynne Eagle |
| Publisher | : SAGE |
| Total Pages | : 975 |
| Release | : 2020-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1529738571 |
Download The SAGE Handbook of Marketing Ethics Book in PDF, ePub and Kindle
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
