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The Role of Twitter in the 2016 US Election

The Role of Twitter in the 2016 US Election
Author: Christopher J. Galdieri
Publisher: Springer
Total Pages: 132
Release: 2017-11-06
Genre: Political Science
ISBN: 3319689819
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This book assembles six chapters by respected and emerging scholars in political science and communication to produce a first sustained look at Twitter's role in the 2016 US Presidential Election. While much attention has already been paid to Trump's use of Twitter as a phenomenon—how it helps drive news cycles, distracts attention from other matters, or levies attacks against rivals, the news media, and other critics—there has been little scholarly analysis of the impact Twitter played in the actual election. These chapters apply an impressive diversity of theoretical explanations and methodological approaches to explore how this new technology shaped an American election, and what impact it could have in the future.

Social Media, Political Marketing and the 2016 U.S. Election

Social Media, Political Marketing and the 2016 U.S. Election
Author: Christine B. Williams
Publisher: Routledge
Total Pages: 330
Release: 2018-10-08
Genre: Political Science
ISBN: 1351105507
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Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Trump, Twitter, and the American Democracy

Trump, Twitter, and the American Democracy
Author: Yu Ouyang
Publisher: Springer Nature
Total Pages: 172
Release: 2020-06-29
Genre: Political Science
ISBN: 303044242X
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This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Computational Propaganda

Computational Propaganda
Author: Samuel C. Woolley
Publisher: Oxford University Press
Total Pages: 256
Release: 2018-10-11
Genre: Political Science
ISBN: 0190931434
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Social media platforms do not just circulate political ideas, they support manipulative disinformation campaigns. While some of these disinformation campaigns are carried out directly by individuals, most are waged by software, commonly known as bots, programmed to perform simple, repetitive, robotic tasks. Some social media bots collect and distribute legitimate information, while others communicate with and harass people, manipulate trending algorithms, and inundate systems with spam. Campaigns made up of bots, fake accounts, and trolls can be coordinated by one person, or a small group of people, to give the illusion of large-scale consensus. Some political regimes use political bots to silence opponents and to push official state messaging, to sway the vote during elections, and to defame critics, human rights defenders, civil society groups, and journalists. This book argues that such automation and platform manipulation, amounts to a new political communications mechanism that Samuel Woolley and Philip N. Noward call "computational propaganda." This differs from older styles of propaganda in that it uses algorithms, automation, and human curation to purposefully distribute misleading information over social media networks while it actively learns from and mimicks real people so as to manipulate public opinion across a diverse range of platforms and device networks. This book includes cases of computational propaganda from nine countries (both democratic and authoritarian) and four continents (North and South America, Europe, and Asia), covering propaganda efforts over a wide array of social media platforms and usage in different types of political processes (elections, referenda, and during political crises).

“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign

“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign
Author:
Publisher: GRIN Verlag
Total Pages: 62
Release: 2017-11-06
Genre: Literary Collections
ISBN: 3668562695
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Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube. The introductory chapters of this work are dedicated to Obama’s social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. From the contents: Trump; Campaign; Twitter; Social Media; Politics; Presidential Elections; USA Dem Überblick über politische Wahlkampfstrategien vor und seit der Instrumentalisierung der neuen Medien ist eine konzise und zielführende Einführung in das US-amerikanische Wahlsystem vorangestellt. Zudem werden grundlegende Begrifflichkeiten der neuen Medien unter Bezug auf einschlägige Quellen angemessen erläutert. Die Wende hin zu den neuen Medien im Präsidentschaftswahlkampf seit Obama wird sehr gut zusammengefasst und mit Fragen der Wahlbeteiligung bzw. zur vermeintlichen Politikverdrossenheit in Verbindung gebracht. Im zweiten Kapitel wird Donald Trump als „Twitter-Phänomen“ diskutiert und aufgezeigt, welche Rolle sein Verhalten in der Kampagne einnahm. Es folgt eine genauere Analyse der Muster in den Tweets, gestützt auf gut ausgewählte medienanalytische Quellen.

The Heady Mix of the 2016 Presidential Election

The Heady Mix of the 2016 Presidential Election
Author: Eloise Murphy
Publisher:
Total Pages: 267
Release: 2020
Genre:
ISBN:
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Murphy, Eloise, The Heady Mix of the 2016 Presidential Election: Twitter, Power, Politics, Gender, and Journalism, Doctor of Philosophy (Media and Communication), May 2020, Temple University, Philadelphia, PA The 2016 US presidential general election was unusual for a variety of reasons. Politically, the candidates were new and different in that Clinton was the first woman to be elected Presidential nominee by a major political party, and Trump was brash and the Republican Party's dark horse who had never held a political office. Also, Trump used Twitter to amplify political speech that was abnormal for a presidential candidate. Journalistically, the coverage of the candidates was strange because, in general, non-alt-right media organizations amplified Trump's atypical rhetoric by providing Trump with an unprecedented amount of free media coverage. Also, in general, media organizations did not acknowledge or tiptoed around the bizarre nature of Trump's rhetoric. This extraordinary display of political and journalistic abnormalities revealed an angry electorate divided into political, economic, and sociocultural factions. The confluence of abnormal political speech, by Trump on Twitter, as well as the media's obsessive unfiltered coverage of Trump, led to the question this dissertation asks: How did candidate representation and media coverage of candidate representation comport with and push against political and journalistic norms in the 2016 presidential election? This dissertation employs qualitative methodology and performs a critical discourse analysis through a feminist lens to examine how each candidate communicated their identity, performed power, and expressed gender on Twitter. Also, the dissertation analyzed how national newspapers and Sunday morning political talk shows recontextualized the candidates' tweets, and whether journalistic norms of like objectivity, were demonstrated. The goals of this dissertation are to explain how Trump and Clinton represented themselves as candidates and how Trump used Twitter as his foot soldier to violate political norms. Also, this research demonstrates that the media enabled, normalized, and legitimized Trump's rhetoric by engaging in tacit co-conspiratorial agenda-setting with Trump, by binding and blinding themselves to Trump's rhetoric, revealing that the press relinquished their role as a watchdog of government corruption and overreach. KEYWORDS: Political communication, Journalistic norms, Twitter, 2016 Presidential election, Gender.

Political Marketing in the 2016 U.S. Presidential Election

Political Marketing in the 2016 U.S. Presidential Election
Author: Jamie Gillies
Publisher: Springer
Total Pages: 130
Release: 2017-08-04
Genre: Political Science
ISBN: 3319593455
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

"Unpresidented" - Twitter as a Tool in Donald Trump's Social Media Campaign

Author: Anonym
Publisher:
Total Pages: 64
Release: 2017-12-19
Genre:
ISBN: 9783960951179
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Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube. The introductory chapters of this work are dedicated to Obama's social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. From the contents: Trump; Campaign; Twitter; Social Media; Politics; Presidential Elections; USA Dem Uberblick uber politische Wahlkampfstrategien vor und seit der Instrumentalisierung der neuen Medien ist eine konzise und zielfuhrende Einfuhrung in das US-amerikanische Wahlsystem vorangestellt. Zudem werden grundlegende Begrifflichkeiten der neuen Medien unter Bezug auf einschlagige Quellen angemessen erlautert. Die Wende hin zu den neuen Medien im Prasidentschaftswahlkampf seit Obama wird sehr gut zusammengefasst und mit Fragen der Wahlbeteiligung bzw. zur vermeintlichen Politikverdrossenheit in Verbindung gebracht. Im zweit

Words That Matter

Words That Matter
Author: Leticia Bode
Publisher: Brookings Institution Press
Total Pages: 276
Release: 2020-05-26
Genre: Political Science
ISBN: 0815731922
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How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

Network Propaganda

Network Propaganda
Author: Yochai Benkler
Publisher: Oxford University Press
Total Pages: 473
Release: 2018-09-17
Genre: Political Science
ISBN: 0190923644
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This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment. The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.