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The Rise and Fall of Mass Communication

The Rise and Fall of Mass Communication
Author: William L. Benoit
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 172
Release: 2020
Genre: Consumers' preferences
ISBN: 9781433164262

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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.


McQuail's Mass Communication Theory

McQuail's Mass Communication Theory
Author: Denis McQuail
Publisher: SAGE
Total Pages: 628
Release: 2005-05-20
Genre: Language Arts & Disciplines
ISBN: 9781412903714

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This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.


The Rise and Fall of Mass Marketing (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)
Author: Richard S. Tedlow
Publisher: Routledge
Total Pages: 256
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317663012

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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.


The Rise and Fall of World Orders

The Rise and Fall of World Orders
Author: Torbjørn L. Knutsen
Publisher: Manchester University Press
Total Pages: 340
Release: 1999
Genre: History
ISBN: 9780719040580

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Drawing in lessons from 400 years of Great-Power politics, this volume challenges both the "declinist" arguments and the overstretched hypothesis of Paul Kennedy to develop an alternative approach to the debate on the rise and fall of the Great Powers. The first half of the book compares the Spanish, Dutch and the First and Second British world orders. It identifies their common features in order to find the most salient causes for their rise as world powers, and the most probable reasons for their decline. The second half of the book addresses the American world order in the 20th century, from Pax Americana to the End of US Hegemony. The author sees the dissolution of the Soviet Union and the resurgence of the US as evidence of the role played by normative dimensions, commonly underestimated in International Relations analysis. Theoretically challenging, Knutsen's volume provides a fresh approach to debates in international relations aimed at both students and scholars.


Empire and Communications

Empire and Communications
Author: Harold Adams Innis
Publisher: DigiCat
Total Pages: 193
Release: 2022-08-01
Genre: History
ISBN:

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DigiCat Publishing presents to you this special edition of "Empire and Communications" by Harold Adams Innis. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.


America's Battle for Media Democracy

America's Battle for Media Democracy
Author: Victor Pickard
Publisher: Cambridge University Press
Total Pages: 263
Release: 2015
Genre: Business & Economics
ISBN: 1107038332

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Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.


Mass Media in Modern Society

Mass Media in Modern Society
Author: Norman Jacobs
Publisher: Transaction Publishers
Total Pages: 252
Release: 1992-01-01
Genre: Language Arts & Disciplines
ISBN: 9781412828185

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In this lively and yet scholarly book, creative artists, people who direct channels of communications, and social scientists present their numerous positions and deeply felt disagreements. Originally released thirty years ago under the rubric "Culture for the Millions, "the work discusses whether or not American culture is in a state of rise or decline; whether mass media dilutes the arts or provides more art for more people; whether cultural leaders are in touch with their audiences, and other such issues. This volume brings together outstanding artists, scholars, and media executives who present their wide-ranging and deeply felt positions and disagreements. "Mass Media in Modern Society "remains a classic, not only for what it represents as a historical document, but also because of the centrality of its discussions about the nature of cultural participation and aesthetics hi modern society. The contributions include: Paul F. Lazarsfeld, "Mass Culture Today," Edward Shils, "Mass Society and Its Culture," Leo Lowenthal, "A Historical Preface to the Popular Culture" Debate," Hannah Arendt, "Society and Culture," Ernest van den Haag, "A Dissent from the Consensual Society," Oscar Handlin, "Comments on Mass and Popular Culture," Leo Rosten, "The Intellectual and the Mass Media," Frank Stanton, "Parallel Paths," James Johnson Sweeney, "The Artist and the Museum hi a Modern Society," Randall Jarrell, "A Sad Heart at the Supermarket," Arthur Asa Berger, "Notes on the Plight of the American Composer," James Baldwin, "Mass Culture and the Creative Artist," Stanley Edgar Hyman, "Ideals, Dangers, and Limitations of Mass Culture," H. Stewart Hughes, "Mass Culture and Social Criticism," Arthur Schlesinger, Jr., "Notes on a National Cultural Policy."