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The Rise and Fall of Baby Boomers

The Rise and Fall of Baby Boomers
Author: Lawrence R. Samuel
Publisher:
Total Pages: 0
Release: 2022
Genre: Baby boom generation
ISBN: 9781527584952

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The impact of the baby boomer generation (those born between 1946 and 1964) on the past three-quarters of a century cannot be underestimated; these 76 million Americans reshaped the social, economic, and political contours of the country and much of the world, and continue to do so. Despite their rise to power, however, the reputation of the generation has recently fallen precipitously. Many members of younger generations hold strong negative feelings toward boomers, convinced that the latter compromised the future of the former. Baby boomers are primarily responsible for most if not all the w.


The Rise and Fall of Baby Boomers

The Rise and Fall of Baby Boomers
Author: LAWRENCE R. SAMUEL
Publisher:
Total Pages: 0
Release: 2022-08
Genre: Baby boom generation
ISBN: 9781527584945

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The impact of the baby boomer generation (those born between 1946 and 1964) on the past three-quarters of a century cannot be underestimated; these 76 million Americans reshaped the social, economic, and political contours of the country and much of the world, and continue to do so. Despite their rise to power, however, the reputation of the generation has recently fallen precipitously. Many members of younger generations hold strong negative feelings toward boomers, convinced that the latter compromised the future of the former. Baby boomers are primarily responsible for most if not all the world's problems, this thinking goes; the generation's narcissism and consumptive ways have caused major, perhaps irreparable, damage to the nation and planet, both economically and environmentally. Most boomers, however, defend their history, considering such views. This work offers historians, practitioners, and general readers of non-fiction a fact-based, objective history of baby boomers to contextualize this generational divide which represents a key theme in contemporary American culture.


What Did The Baby Boomers Ever Do For Us?

What Did The Baby Boomers Ever Do For Us?
Author: Francis Beckett
Publisher: Routledge
Total Pages: 201
Release: 2016-03-22
Genre: History
ISBN: 1317365895

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First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in the radical sixties where for the first time since the War, there was freedom, money, and safe sex. In this book, Francis Beckett argues that what began as the most radical-sounding generation for half a century turned into a random collection of youthful style gurus, sharp-toothed entrepreneurs and management consultants who believed revolution meant new ways of selling things; and Thatcherites, who thought freedom meant free markets, not free people. At last, it found its most complete expression in New Labour. The author argues that the children of the 1960s betrayed the generations that came before and after, and that the true legacy of the swinging decade is in ashes.


The Theft of a Decade

The Theft of a Decade
Author: Joseph C. Sternberg
Publisher:
Total Pages:
Release: 2019
Genre: SOCIAL SCIENCE
ISBN: 9781541730250

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Boomers 3.0

Boomers 3.0
Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
Total Pages: 240
Release: 2017-07-14
Genre: Business & Economics
ISBN:

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.


Baby Boomers and Popular Culture

Baby Boomers and Popular Culture
Author: Brian Cogan
Publisher: Bloomsbury Publishing USA
Total Pages: 620
Release: 2014-11-25
Genre: Social Science
ISBN:

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The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.


Renewing the Family: A History of the Baby Boomers

Renewing the Family: A History of the Baby Boomers
Author: Catherine Bonvalet
Publisher: Springer
Total Pages: 271
Release: 2014-10-10
Genre: Social Science
ISBN: 331908545X

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This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns of ageing boomers. It shows how the baby-boomers challenged traditional family attitudes and adopted new lifestyles in the 1960s and 1970s. Drawing on 90 interviews conducted with baby boomers living in London and Paris, the book demonstrates how their aspirations for leisure and consumption converged with family responsibilities and obligations. It shows how the baby boomers emerged from an authoritative upbringing to challenge some of the traditional assumptions of the family, such as marriage and cohabitation. The rise of feminism led by the baby-boomers is examined, together with its impact on family forms and structures. The book shows how women’s trajectories veered between the two extremes of family and employment, swerving between the models of stay-at-home mother and working woman. It demonstrates how new family configurations such as solo parenting, and recomposed families were adopted by the baby boomers. Today, as they enter into retirement, the baby-boomers remain closely involved in the lives of their children and parents, although relationships with elderly parents are maintained primarily through a sense of duty and obligation. The book concludes that the baby boomers have both been influenced by and actors to the changes and transformations that have occurred to family life. They reconciled and continue to reconcile, individualism with family obligations. As grandparents often with an ageing parent still alive, the baby boomers wish to keep the independence that has been the hallmark of their generation whilst not abandoning family life.


Generation Gap

Generation Gap
Author: Kevin Munger
Publisher: Columbia University Press
Total Pages: 242
Release: 2022-06-07
Genre: Political Science
ISBN: 0231553811

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The Baby Boomers are the largest and most powerful generation in American history—and they aren’t going away any time soon. They are, on average, whiter, wealthier, and more conservative than younger generations. They dominate cultural and political institutions and make up the largest slice of the electorate. Generational conflict, with Millennials and Generation Z pitted against the aging Boomer cohort, has become a media staple. Older and younger voters are increasingly at odds: Republicans as a whole skew gray-haired, and within the Democratic Party, the left-leaning youth vote propels primary challengers. The generation gap is widening into a political fault line. Kevin Munger marshals novel data and survey evidence to argue that generational conflict will define the politics of the next decade. He examines the historical trends that made the Baby Boomers so consequential and traces the emergence of age-based political and cultural divisions. Boomers continue to prefer the media culture of their youth, but Millennials and Gen Z are using the internet to render legacy institutions irrelevant. These divergent media habits have led more people than ever to identify with their generation. Munger shows that a common “cohort consciousness” binds aging Boomer voters into a bloc—but a shared identity and purpose among Millennials and Gen Z could topple Boomer power. Bringing together expertise in data analysis and digital culture with keen insight into contemporary politics, Generation Gap explains why the Baby Boomers remain so dominant and how quickly that might change.


Baby Boomers and Beyond

Baby Boomers and Beyond
Author: Amy Hanson
Publisher: John Wiley & Sons
Total Pages: 230
Release: 2010-07-26
Genre: Religion
ISBN: 0470500794

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How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.


The Pinch

The Pinch
Author: David Willetts
Publisher: Atlantic Books
Total Pages: 150
Release: 2011-05-01
Genre: Business & Economics
ISBN: 0857891421

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The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.