The Relationship Development Process in a Retail Context
Author | : John D. Hansen |
Publisher | : |
Total Pages | : 484 |
Release | : 2006 |
Genre | : |
ISBN | : |
Download The Relationship Development Process in a Retail Context Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Relationship Development Process In A Retail Context PDF full book. Access full book title The Relationship Development Process In A Retail Context.
Author | : John D. Hansen |
Publisher | : |
Total Pages | : 484 |
Release | : 2006 |
Genre | : |
ISBN | : |
Author | : Musso, Fabio |
Publisher | : IGI Global |
Total Pages | : 625 |
Release | : 2014-05-31 |
Genre | : Business & Economics |
ISBN | : 1466660759 |
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author | : Fabio Musso |
Publisher | : Business Science Reference |
Total Pages | : 589 |
Release | : 2014 |
Genre | : |
ISBN | : 9781466660779 |
Author | : Salvatore Smith |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 440 |
Release | : 2018-05-10 |
Genre | : |
ISBN | : 9781718656413 |
Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author | : Bill Donaldson |
Publisher | : John Wiley & Sons |
Total Pages | : 289 |
Release | : 2007-05-21 |
Genre | : Business & Economics |
ISBN | : 0470028807 |
Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Author | : Rosemary Varley |
Publisher | : Psychology Press |
Total Pages | : 272 |
Release | : 2001 |
Genre | : Electronic books |
ISBN | : 0415216060 |
Retail Product Managementprovides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important text for anyone studying retail management or buying and merchandising as part of a degree course. Challenging, yet approachable to students, it links academic theory to the buying and merchandising roles within retail organisations, and current operational practice. It covers all retail operations which revolve around the procurement of products, including: *stock level management *allocation of outlet space for products *store design *mail order shopping *digital TV shopping. Retail Product Managementalso offers learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international and multi-sector case-studies from companies and brands including Boots the Chemist plc, Marks and Spencer, Reebok, Benetton, Unichem, The Body Shop and Levis.
Author | : Various, |
Publisher | : Routledge |
Total Pages | : 288 |
Release | : 2013-12-19 |
Genre | : Business & Economics |
ISBN | : 1136245596 |
Routledge Library Editions: Retailing and Distribution brings together as one set, or individual volumes, groundbreaking retail studies from the field of human geography. Encompassing town and retail planning, marketing geography, the development of shopping centres and the rise of consumerism, this set is an opportunity to purchase previously out-of-print classics from a variety of academic imprints such as Croom Helm and Methuen.
Author | : David Jobber |
Publisher | : McGraw Hill |
Total Pages | : 864 |
Release | : 2019-08-01 |
Genre | : Business & Economics |
ISBN | : 1526847248 |
EBOOK: Principles and Practice of Marketing, 9e
Author | : Kaufmann, Hans-Ruediger |
Publisher | : IGI Global |
Total Pages | : 675 |
Release | : 2012-11-30 |
Genre | : Business & Economics |
ISBN | : 1466625252 |
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author | : Dr.Dipa Mitra |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9390996481 |