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The Real World Guide to Fashion Selling and Management

The Real World Guide to Fashion Selling and Management
Author: Gerald J. Sherman
Publisher: Bloomsbury Publishing USA
Total Pages: 354
Release: 2014-05-08
Genre: Business & Economics
ISBN: 1609018753

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Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available


The Real World Guide to Fashion Selling and Management

The Real World Guide to Fashion Selling and Management
Author: Gerald J. Sherman
Publisher: Bloomsbury Publishing USA
Total Pages: 351
Release: 2016-05-12
Genre: Business & Economics
ISBN: 1609019318

Download The Real World Guide to Fashion Selling and Management Book in PDF, ePub and Kindle

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available


Managing Fashion

Managing Fashion
Author: Kaled K. Hameide
Publisher: Routledge
Total Pages: 260
Release: 2020-11-19
Genre: Business & Economics
ISBN: 1351106848

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The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.


Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Total Pages: 764
Release: 2014-10-31
Genre: Business & Economics
ISBN: 1466665483

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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.


Fashion and Textiles: Breakthroughs in Research and Practice

Fashion and Textiles: Breakthroughs in Research and Practice
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 552
Release: 2017-08-11
Genre: Business & Economics
ISBN: 1522534334

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Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.


Fashion Wholesaling

Fashion Wholesaling
Author: Linda B. Tucker
Publisher: Bloomsbury Publishing
Total Pages: 160
Release: 2022-05-19
Genre: Business & Economics
ISBN: 1350169870

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Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.


GET RICH SELLING CLOTHING ON THE INTERNET

GET RICH SELLING CLOTHING ON THE INTERNET
Author: Kyle Treadwell
Publisher: Collab & Create Books
Total Pages: 38
Release: 2023-11-17
Genre: Business & Economics
ISBN:

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Dive into the lucrative world of online fashion with "How To Get Rich Selling Clothes Online," a comprehensive guide authored by industry experts Joseph Ortega and Kyle Treadwell. This essential read is crafted for aspiring entrepreneurs, creative minds, and anyone eager to transform their passion for fashion into a profitable online venture. Why This Book? Expert Guidance: Drawing from over a decade of firsthand experience, Ortega and Treadwell share invaluable insights and practical advice. Step-by-Step Approach: From creating a captivating brand to mastering e-commerce, every chapter navigates you through the intricacies of establishing and growing an online clothing business. Real-World Strategies: Learn to identify market trends, engage customers, and drive sales with strategies tested and refined in the real world of online retail. What You'll Discover: Building Your Brand: Uncover the secrets to understanding your target market, crafting a unique brand identity, and creating a compelling online presence. Product Development: Explore the importance of quality and design in setting your brand apart, with guidance on choosing the right suppliers and creating products that resonate. E-commerce Mastery: Navigate the digital marketplace with ease, leveraging platforms like Shopify, and implementing effective digital marketing strategies. Sales and Community Building: Master innovative sales tactics and learn how to build a loyal community around your brand. Analytics and Adaptation: Utilize data to make informed decisions, adapt to market trends, and drive business growth. Your Journey Awaits: Whether you're just starting or looking to scale your existing brand, "How To Get Rich Selling Clothes Online" is your companion on the path to success. Packed with real-life examples, engaging case studies, and interactive elements, this book is not just a read; it's an experience that will propel you into the heart of the online fashion industry. Download now and start your journey towards building a successful online clothing empire!


Fashion Public Relations

Fashion Public Relations
Author: Sar Perlman
Publisher: Fairchild Books
Total Pages: 0
Release: 2010-03-02
Genre: Business & Economics
ISBN: 9781563677755

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Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor's Materials.


Truth from the Trenches

Truth from the Trenches
Author: Mark Settle
Publisher: Routledge
Total Pages: 213
Release: 2016-11-10
Genre: Business & Economics
ISBN: 1351779559

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The IT management profession is not for the faint of heart. Anyone who has worked in this field is familiar with the unique (and borderline impossible) challenges of keeping pace with technological innovation while maintaining legacy systems, reskilling existing staff members and operating on shrinking budgets. Truth from the Trenches passes on the hard-won leadership lessons that six-time CIO Mark Settle gained over years of working in IT management. Settle describes the key constituencies that an IT leader needs to influence, seduce, leverage, and manage to be successful. His practical recommendations will allow readers to improve their organizational impact and accelerate their career advancement. In a sector where competency stems not from formal certification but on-the-job learning, Truth from the Trenches is a valuable and unique resource that is based on Settle’s deep experience working in a wide variety of industries. By applying Settle’s strategies, IT leaders will be able to avoid common pitfalls, save themselves from wasting time and on hopeless initiatives, and successfully do battle with the people issues, financial challenges, customer problems and technology opportunities they confront on a daily basis.


Exporting

Exporting
Author: Laurel J. Delaney
Publisher: Apress
Total Pages: 526
Release: 2013-12-05
Genre: Business & Economics
ISBN: 1430257911

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The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.