The Quest For Attention PDF Download
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Author | : Chao Guo |
Publisher | : Stanford University Press |
Total Pages | : 312 |
Release | : 2020-07-28 |
Genre | : Business & Economics |
ISBN | : 1503613089 |
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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Author | : Winifred Gallagher |
Publisher | : Penguin |
Total Pages | : 264 |
Release | : 2009 |
Genre | : Psychology |
ISBN | : 9781594202100 |
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The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.
Author | : Karen Nelson-Field |
Publisher | : Springer Nature |
Total Pages | : 161 |
Release | : 2020-01-04 |
Genre | : Business & Economics |
ISBN | : 9811515409 |
Download The Attention Economy and How Media Works Book in PDF, ePub and Kindle
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author | : Edward Salim Michael |
Publisher | : Simon and Schuster |
Total Pages | : 313 |
Release | : 2010-01-27 |
Genre | : Body, Mind & Spirit |
ISBN | : 1594779201 |
Download The Law of Attention Book in PDF, ePub and Kindle
How to achieve a direct inner experience of your higher nature and the after-death state from which you originate and will return • Provides techniques for listening to the primordial sound within • Offers yoga and meditation techniques that are still little known in the West This book--at once simple and powerful--stands as a monument to the lifelong spiritual struggles of Edward Salim Michael, struggles that he heroically surmounted on his path to enlightenment. Due to the circumstances of his birth, Michael had no education, no mother tongue, and no book learning when he was drafted at the age of 19 into the British Royal Air Force during World War II. After learning to read and write he became an accomplished classical composer in France. In 1949, after seeing a statue of a Buddha for the first time, he experienced a powerful awakening of his innate Buddha Nature, which inspired him to begin a sustained and extremely disciplined meditation practice. Michael abandoned his career as a composer and went to India, the home of his maternal grandmother, where he lived for seven years fully focused on his spiritual awakening. Michael’s spiritual teachings reveal techniques of yoga and meditation that can open the door to one’s higher nature and to directly experience the after-death state. Nada yoga (meditation on the inner sound) is one of the core techniques for this realization. There is a vast luminous consciousness already within us, but it is obscured by the clouds of our incessant thoughts. With sincerity, moral integrity, and inner vigilance, which, when embodied, implies that we have internalized the basic tenets of the law of attention, we can move beyond the promptings of our lower nature and break through the clouds of our ordinary mind to realize our own divine nature. Emphasizing inner attention and an awareness of attitude, Michael’s practices can help aspirants make direct contact with the divine source each of us unknowingly carries deep within.
Author | : Maura Thomas |
Publisher | : Sourcebooks, Inc. |
Total Pages | : 69 |
Release | : 2019-09-09 |
Genre | : Business & Economics |
ISBN | : 1728217482 |
Download Attention Management Book in PDF, ePub and Kindle
Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!
Author | : Rob Walker |
Publisher | : Knopf |
Total Pages | : 256 |
Release | : 2019-05-07 |
Genre | : Self-Help |
ISBN | : 0525521259 |
Download The Art of Noticing Book in PDF, ePub and Kindle
An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.
Author | : Ravi Chaudhry |
Publisher | : SAGE Publications |
Total Pages | : 303 |
Release | : 2011-02-14 |
Genre | : Business & Economics |
ISBN | : 813210563X |
Download Quest for Exceptional Leadership Book in PDF, ePub and Kindle
Quest for Exceptional Leadership: Mirage to Reality outlines the emergence of a new fifth phase of human enterprise that is redefining the criteria of success as well as re-configuring the routes to success. The author analyses the changing paradigms and provides a down-to-earth, realistic blueprint to acquire the relevant leadership traits. Corporations do not have the option to wait; they have to re-align themselves with the new reality – now. The author makes a compelling case that those who embrace the new realism will achieve sustained profitability for their companies and ‘Triple Top Line’ of joy, peace, and contentment in their personal lives.
Author | : Casey Schwartz |
Publisher | : Vintage |
Total Pages | : 257 |
Release | : 2020-04-07 |
Genre | : Biography & Autobiography |
ISBN | : 1524747114 |
Download Attention: A Personal History of Finding Focus (or Trying To) Book in PDF, ePub and Kindle
"A rich inquiry into what it means to pay (and maintain) attention in a world increasingly permeated with distraction and interference.” —Publisher’s Weekly Combining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.
Author | : James Williams |
Publisher | : |
Total Pages | : 151 |
Release | : 2018-05-31 |
Genre | : Computers |
ISBN | : 110845299X |
Download Stand Out of Our Light Book in PDF, ePub and Kindle
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Author | : N. Couldry |
Publisher | : Springer |
Total Pages | : 263 |
Release | : 2016-01-12 |
Genre | : Social Science |
ISBN | : 0230800823 |
Download Media Consumption and Public Engagement Book in PDF, ePub and Kindle
Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.