The Psychology of Persuasive Speech. Second Edition
Author | : Robert Tarbell OLIVER |
Publisher | : |
Total Pages | : 466 |
Release | : 1957 |
Genre | : |
ISBN | : |
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Author | : Robert Tarbell OLIVER |
Publisher | : |
Total Pages | : 466 |
Release | : 1957 |
Genre | : |
ISBN | : |
Author | : Robert Tarbell Oliver |
Publisher | : |
Total Pages | : 466 |
Release | : 1960 |
Genre | : Persuasion (Rhetoric) |
ISBN | : |
Author | : Robert Tarbell Oliver |
Publisher | : |
Total Pages | : 432 |
Release | : 1942 |
Genre | : Oratory |
ISBN | : |
Author | : R. T. Oliver |
Publisher | : |
Total Pages | : |
Release | : 1977-09-01 |
Genre | : |
ISBN | : 9780679301752 |
Author | : Herbert W. Simons |
Publisher | : Taylor & Francis |
Total Pages | : 585 |
Release | : 2011-04-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135890633 |
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Author | : G. Richard Shell |
Publisher | : Penguin |
Total Pages | : 332 |
Release | : 2007-10-18 |
Genre | : Business & Economics |
ISBN | : 1101202513 |
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Author | : Kevin Hogan |
Publisher | : Pelican Publishing |
Total Pages | : 296 |
Release | : 2010-09-23 |
Genre | : Business & Economics |
ISBN | : 1455610755 |
Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.
Author | : William Macpherson |
Publisher | : |
Total Pages | : 306 |
Release | : 1920 |
Genre | : Communication |
ISBN | : |
Author | : Sharon Shavitt |
Publisher | : Allyn & Bacon |
Total Pages | : 366 |
Release | : 1994 |
Genre | : Language Arts & Disciplines |
ISBN | : |
This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.
Author | : Robert B. Cialdini |
Publisher | : Pearson Scott Foresman |
Total Pages | : 434 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.