The Psychology Of Consumer Profiling In A Digital Age PDF Download
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Author | : Barrie Gunter |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2016-05-05 |
Genre | : Business & Economics |
ISBN | : 1317340094 |
Download The Psychology of Consumer Profiling in a Digital Age Book in PDF, ePub and Kindle
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Author | : |
Publisher | : Idea Publishing |
Total Pages | : 145 |
Release | : 2019-07-01 |
Genre | : Business & Economics |
ISBN | : |
Download Consumer Behavior in Digital Age Book in PDF, ePub and Kindle
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Author | : Robert W. Palmatier |
Publisher | : Routledge |
Total Pages | : 261 |
Release | : 2019-01-15 |
Genre | : Business & Economics |
ISBN | : 1351388231 |
Download Relationship Marketing in the Digital Age Book in PDF, ePub and Kindle
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author | : Andrea Monti |
Publisher | : Bloomsbury Publishing |
Total Pages | : 128 |
Release | : 2019-05-30 |
Genre | : Law |
ISBN | : 1509924876 |
Download Protecting Personal Information Book in PDF, ePub and Kindle
The concept of privacy has long been confused and incoherent. The right to privacy has been applied promiscuously to an alarmingly wide-ranging assortment of issues including free speech, political consent, abortion, contraception, sexual preference, noise, discrimination, and pornography. The conventional definition of privacy, and attempts to evolve a 'privacy-as-a-fence' approach, are unable to deal effectively with the technological advances that have significantly altered the way information is collected, stored, and communicated. Social media such as Facebook pose searching questions about the use and protection of personal information and reveal the limits of conceiving the right to privacy as synonymous with data protection. The recent European Union's GDPR seeks to enforce greater protection of personal information, but the overlap with privacy has further obscured its core meaning. This book traces these troubling developments, and seeks to reveal the essential nature of privacy and, critically, what privacy is not.
Author | : Suki, Norazah Mohd |
Publisher | : IGI Global |
Total Pages | : 407 |
Release | : 2016-07-22 |
Genre | : Business & Economics |
ISBN | : 1522507477 |
Download Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book in PDF, ePub and Kindle
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Author | : John R. Suler |
Publisher | : Cambridge University Press |
Total Pages | : 479 |
Release | : 2016 |
Genre | : Computers |
ISBN | : 1107128749 |
Download Psychology of the Digital Age Book in PDF, ePub and Kindle
Drawing on years of online research, this book presents key principles of life and wellbeing in the digital realm.
Author | : Sam Page |
Publisher | : |
Total Pages | : 248 |
Release | : 2015-09-16 |
Genre | : Consumer behavior |
ISBN | : 9780994390226 |
Download Digital Neuromarketing Book in PDF, ePub and Kindle
This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.
Author | : Samuel Inbaraja S |
Publisher | : Samuel Inbaraja S |
Total Pages | : 114 |
Release | : 2023-08-04 |
Genre | : Business & Economics |
ISBN | : |
Download Unlocking Success: The Art of Strategic Marketing in the Digital Age Book in PDF, ePub and Kindle
"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.
Author | : Curtis P. Haugtvedt |
Publisher | : Psychology Press |
Total Pages | : 685 |
Release | : 2005-03-23 |
Genre | : Business & Economics |
ISBN | : 1135608105 |
Download Online Consumer Psychology Book in PDF, ePub and Kindle
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Author | : Claudiu V. Dimofte |
Publisher | : Routledge |
Total Pages | : 306 |
Release | : 2015-09-16 |
Genre | : Business & Economics |
ISBN | : 1317502078 |
Download Consumer Psychology in a Social Media World Book in PDF, ePub and Kindle
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.