The Promotion And Marketing Of Human Resource Management PDF Download
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| Author | : Dr. Arbab Akanda |
| Publisher | : AuthorHouse |
| Total Pages | : 369 |
| Release | : 2016-02-27 |
| Genre | : Business & Economics |
| ISBN | : 1524628492 |
Download The Promotion and Marketing of Human Resource Management Book in PDF, ePub and Kindle
Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.
| Author | : Matthew |
| Publisher | : Pearson Education India |
| Total Pages | : 193 |
| Release | : 2012 |
| Genre | : |
| ISBN | : 8131799719 |
Download Marketing and Human Resource Management: T. Y. B.Com Book in PDF, ePub and Kindle
Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
| Author | : Teena Mishra |
| Publisher | : Taylor & Francis |
| Total Pages | : 184 |
| Release | : 2022-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1000826929 |
Download Human Resource Management and Internal Marketing Book in PDF, ePub and Kindle
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
| Author | : Marian N. Ruderman |
| Publisher | : |
| Total Pages | : 68 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Realities of Management Promotion Book in PDF, ePub and Kindle
Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
| Author | : Atiku, Sulaiman Olusegun |
| Publisher | : IGI Global |
| Total Pages | : 326 |
| Release | : 2020-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1799845230 |
Download Human Resource Management Practices for Promoting Sustainability Book in PDF, ePub and Kindle
In the midst of climate change, responsible business practices and ecological modernization become essential tools for the promotion of sustainability. Due to the current level of demand for eco-friendly products and services, there is a need for green training and green human resource development to support green creativity and eco-innovation for sustainability. By incorporating green initiatives into human resource practices, organizations can maintain a positive impact on the environment. With a full understanding of sustainable business practices, positive impacts on the environmental management field become easier to produce. Human Resource Management Practices for Promoting Sustainability is a pivotal reference source that explores the incorporation of green initiatives into all aspects of human resource management practices in a variety of industries. The book delivers a discussion on green human capital, collective green intelligence, and competencies that are essential to cope with the challenges in Industry 4.0. It also provides a basis for green recruitment and selection processes as a way of promoting pro-environmental behavior in the labor markets. While highlighting a broad range of topics including employee relations, knowledge management, and recruitment, this book is ideally designed for executives, entrepreneurs, human resource managers, academicians, researchers, and students. The book is also suitable for conventional and corporate universities looking to meet sustainable development goals as well as policymakers as it provides a guideline in designing and implementing green creativity and eco-innovation based on a wide range of global issues confronting sustainability in the Fourth Industrial Revolution.
| Author | : Hitesh S. Viramgami |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 2011 |
| Genre | : Marketing |
| ISBN | : 9788131310816 |
Download Principles of Marketing and Human Resource Management Book in PDF, ePub and Kindle
Marketing management and Human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. The book is divided into two sections: first section deals with Marketing Management and second section deals with Human Resource Management. Marketing Management section is divided into 9 chapters, covering topics related with Concept of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and Advertising. Human Resource Management section is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labor Turnover. This book analyse theories and concepts in the India context -- About the book.
| Author | : Julia Wimmers |
| Publisher | : GRIN Verlag |
| Total Pages | : 57 |
| Release | : 2009-10 |
| Genre | : Business & Economics |
| ISBN | : 3640449347 |
Download HR Marketing From Job Advertising to Employer Branding Book in PDF, ePub and Kindle
Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
| Author | : Jaquina Gilbert |
| Publisher | : Vibrant Publishers |
| Total Pages | : 234 |
| Release | : 2020-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1949395847 |
Download Human Resource Management Essentials You Always Wanted To Know Book in PDF, ePub and Kindle
The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
| Author | : Daniel Robert |
| Publisher | : Innovative Institute |
| Total Pages | : |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Download DSSSB PGT Commerce Human Resource Management & Marketing Management Book Book in PDF, ePub and Kindle
| Author | : |
| Publisher | : GRIN Verlag |
| Total Pages | : 24 |
| Release | : 2018-06-25 |
| Genre | : Business & Economics |
| ISBN | : 3668734968 |
Download HR Marketing. From Job Advertising to Employer Branding Book in PDF, ePub and Kindle
Seminar paper from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 2,3, University of applied sciences, Munich, language: English, abstract: This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees. The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular. Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.
