The Process And The Effects Of Mass Communication PDF Download
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| Author | : Wilbur Schramm |
| Publisher | : Urbana : University of Illinois Press |
| Total Pages | : 1012 |
| Release | : 1971 |
| Genre | : Social Science |
| ISBN | : 9780252001970 |
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Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
| Author | : Wilbur Lang Schramm |
| Publisher | : |
| Total Pages | : 997 |
| Release | : 1977 |
| Genre | : |
| ISBN | : |
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| Author | : Wilbur Lang Schramm |
| Publisher | : |
| Total Pages | : 586 |
| Release | : 1954 |
| Genre | : Communication |
| ISBN | : |
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| Author | : Joseph T. Klapper |
| Publisher | : Ardent Media |
| Total Pages | : 24 |
| Release | : 1957 |
| Genre | : |
| ISBN | : |
Download What We Know About the Effects of Mass Communication: The Brink of Hope Book in PDF, ePub and Kindle
| Author | : Robin L. Nabi |
| Publisher | : SAGE |
| Total Pages | : 657 |
| Release | : 2009-09-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412959969 |
Download The SAGE Handbook of Media Processes and Effects Book in PDF, ePub and Kindle
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
| Author | : Joseph T. Klapper |
| Publisher | : Glencoe, Ill : Free Press |
| Total Pages | : 328 |
| Release | : 1960 |
| Genre | : Communication |
| ISBN | : |
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This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."
| Author | : Donald F. Roberts |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1971 |
| Genre | : |
| ISBN | : |
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| Author | : Sidney Kraus |
| Publisher | : University Park : Pennsylvania State University Press |
| Total Pages | : 324 |
| Release | : 1976 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Download The Effects of Mass Communication on Political Behavior Book in PDF, ePub and Kindle
The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." The Effects of Mass Communication on Political Behavior will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology.
| Author | : Melvin L. DeFleur |
| Publisher | : Routledge |
| Total Pages | : 381 |
| Release | : 2016-01-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317346580 |
Download Mass Communication Theories Book in PDF, ePub and Kindle
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
| Author | : David C. Chaney |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 1972 |
| Genre | : Social Science |
| ISBN | : |
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