The Preference Driven Lead User Method For New Product Development PDF Download
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Author | : Alexander Sänn |
Publisher | : Springer |
Total Pages | : 249 |
Release | : 2017-02-18 |
Genre | : Science |
ISBN | : 3658172630 |
Download The Preference-Driven Lead User Method for New Product Development Book in PDF, ePub and Kindle
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
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Publisher | : |
Total Pages | : |
Release | : 2015 |
Genre | : |
ISBN | : |
Download The Preference-driven Lead User Method for New Product Development Book in PDF, ePub and Kindle
Author | : Alexander Brem |
Publisher | : World Scientific |
Total Pages | : 457 |
Release | : 2021-10-25 |
Genre | : Business & Economics |
ISBN | : 9811247730 |
Download Emerging Issues And Trends In Innovation And Technology Management Book in PDF, ePub and Kindle
This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a simple and accessible manner, the chapters in this book will be of interest to academics, practitioners and general public interested in knowing about emerging trends in innovation and technology management.
Author | : Eric Von Hippel |
Publisher | : MIT Press |
Total Pages | : 224 |
Release | : 2006-02-17 |
Genre | : Business & Economics |
ISBN | : 0262250179 |
Download Democratizing Innovation Book in PDF, ePub and Kindle
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
Author | : Alexander Saenn |
Publisher | : |
Total Pages | : |
Release | : 2014 |
Genre | : |
ISBN | : |
Download Lead Users and Non-Lead Users Book in PDF, ePub and Kindle
Today, lead user integration and conjoint analysis are widely known and commonly used methods that help companies develop new products. On the one hand, conjoint analysis concentrates on the preferences of customers and consequently helps to generate incremental innovations for a profitably sized market. On the other hand, lead user integration concentrates on extraordinary users to generate breakthrough innovations to address future mainstream needs. Both approaches have their shortcomings. In this paper we propose the so called Voice-of-the-Customer Integrated Lead User Approach and show its usefulness for NPD. We analyse if lead users and non-lead users differ in form of their preferences and if this reduces the risk of unprofitable product developments. The data collection is based on low-cost online experiments and was done in the well-known application field of mountain biking. The new approach generates about thirty new improvements to mountain biking equipment and reveals significant differences in preference measurement. Thus, the new approach seems to be a promising one and reveals lead user and non-lead user insights based on a combined approach.
Author | : Maurice O'Sullivan |
Publisher | : Woodhead Publishing |
Total Pages | : 372 |
Release | : 2016-09-16 |
Genre | : Technology & Engineering |
ISBN | : 0081003579 |
Download A Handbook for Sensory and Consumer-Driven New Product Development Book in PDF, ePub and Kindle
A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor’s products. Presents novel and effective sensory-based methods for new product development - two related fields that are often covered separately Provides accessible, useful guidance to the new product developer working in a large multi-national food company as well as novices starting up a new business Offers case studies that provide examples of how these methods have been applied to real product development by practitioners in a wide range of organizations Investigates how the application of sensory analysis can improve new product development including packaging optimization
Author | : E. F. Benson |
Publisher | : |
Total Pages | : 128 |
Release | : 2018 |
Genre | : |
ISBN | : 396508870X |
Download The Blotting Book Book in PDF, ePub and Kindle
Author | : S R Jaeger |
Publisher | : Elsevier |
Total Pages | : 697 |
Release | : 2010-08-30 |
Genre | : Technology & Engineering |
ISBN | : 1845699971 |
Download Consumer-Driven Innovation in Food and Personal Care Products Book in PDF, ePub and Kindle
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD
Author | : Dan Olsen |
Publisher | : John Wiley & Sons |
Total Pages | : 336 |
Release | : 2015-05-21 |
Genre | : Business & Economics |
ISBN | : 1118961021 |
Download The Lean Product Playbook Book in PDF, ePub and Kindle
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author | : Kristina Risom Jespersen |
Publisher | : Samfundslitteratur |
Total Pages | : 188 |
Release | : 2008-03-10 |
Genre | : New products |
ISBN | : 9788759313374 |
Download User Driven Product Development Book in PDF, ePub and Kindle
User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: * The framework of user-driven product development * Information competences demanded by user-driven product development * How to collaborate with users about new product projects * The user-interacting potential of information and web technol