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The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning
Author: Chris Kocek
Publisher:
Total Pages: 0
Release: 2013
Genre: Advertising
ISBN: 9780989284905
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Super Strategist

Super Strategist
Author: Lesley Bielby
Publisher: Figure 1 Publishing
Total Pages: 175
Release: 2021-04-27
Genre: Business & Economics
ISBN: 1773271482
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Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.

Advertising Account Planning

Advertising Account Planning
Author: Larry Kelley
Publisher: Routledge
Total Pages: 263
Release: 2015-02-11
Genre: Business & Economics
ISBN: 1317507436
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Planning Programs for Adult Learners

Planning Programs for Adult Learners
Author: Rosemary S. Caffarella
Publisher: John Wiley & Sons
Total Pages: 464
Release: 2013-02-26
Genre: Education
ISBN: 0470770376
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Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning

Strategic Planning for Nonprofit Organizations

Strategic Planning for Nonprofit Organizations
Author: Michael Allison
Publisher: John Wiley & Sons
Total Pages: 304
Release: 2015-04-06
Genre: Business & Economics
ISBN: 1118768140
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The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.

A Practical Wedding Planner

A Practical Wedding Planner
Author: Meg Keene
Publisher: Da Capo Lifelong Books
Total Pages: 258
Release: 2016-01-05
Genre: Reference
ISBN: 073821843X
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The author of A Practical Wedding offers a no-nonsense wedding planner, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually afford Whether you're newly engaged or haven't quite made anything official yet, but you know you want to spend your lives together, you're going to need help planning your wedding. When you're ready to take a deep breath and start, this is the book you want--need--to have. From figuring out what you really want--as opposed to what everyone else thinks you should want--to helping you keep an eye on the ceremony itself and the vows, Meg Keene, founder of apracticalwedding.com, covers all the essentials. With checklists (such as flowers, food, final venue walk-through) and key spreadsheets (guest list and seating chart, budget, venue search, and more), A Practical Wedding Planner helps you: Set a budget--and stick to it Choose a venue: traditional, non-traditional, and everything in between Hire good vendors and keep your friendors (and tells you why DIY doesn't always save money) Figure out catering, rentals, and everything else Pinterest forgot to tell you Reality-check wedding dér Create and write a ceremony that really represents both of you Get everyone to show up...and have a good time

Public Health Business Planning

Public Health Business Planning
Author: Stephen Orton
Publisher: Jones & Bartlett Learning
Total Pages: 198
Release: 2009-10-06
Genre: Business & Economics
ISBN: 0763746215
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In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Keep It Real With PBL, Elementary

Keep It Real With PBL, Elementary
Author: Jennifer Pieratt
Publisher: Corwin Press
Total Pages: 201
Release: 2019-09-25
Genre: Education
ISBN: 1544369360
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Plan enriching Project-Based Learning experiences with ease! The book′s companion website features an updated guide to help teachers integrate technology into PBL experiences for online and blended learning instruction. Is project-planning a project in and of itself? Does project-based learning (PBL) feel more like a pipe dream than a reality in your classroom? Dr. Jennifer Pieratt, a consultant and former teacher herself, knows just where you′re coming from. Developed from the author′s experience in the trenches of project-based learning over the past decade, this book will lead you through the planning process for an authentic PBL experience in a clear and efficient way. Project-based learning has been found to develop workforce readiness, innovation, and student achievement. In this book, the keys to implementing PBL effectively are explored in a simple, easy-to-use format. In addition to thought-provoking questions for journaling, readers will find a visually accessible style featuring • #realtalk soundbites that honor the challenges to implementing PBL • Tips and resources to support the project-planning process • Planning forms to guide you through planning your projects • Key terminology and acronyms in PBL • Exercises to help you reflect and process throughout your project plans If mastering a PBL framework is on your list, prepare to cross it off with the help of this book! Foreword INDIES Book of the Year Awards Winner

Strategic Planning

Strategic Planning
Author: Stanley Charles Abraham
Publisher: Emerald Group Publishing
Total Pages: 253
Release: 2012-01-11
Genre: Business & Economics
ISBN: 1780525214
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This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

A Practical Guide to Program Evaluation Planning

A Practical Guide to Program Evaluation Planning
Author: Marc A. Zimmerman
Publisher: SAGE
Total Pages: 185
Release: 2009
Genre: Education
ISBN: 1412967759
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This book guides evaluators in planning a comprehensive, yet practical, program evaluation—from start to design—within any context, in an accessible manner.