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| Author | : Matias Rodsevich |
| Publisher | : Matias Rodsevich |
| Total Pages | : 231 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 9090337105 |
Download The PR Paradox Book in PDF, ePub and Kindle
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
| Author | : Kevin L. Stoker |
| Publisher | : Routledge |
| Total Pages | : 268 |
| Release | : 2020-03-25 |
| Genre | : Business & Economics |
| ISBN | : 1317205596 |
Download Paradox in Public Relations Book in PDF, ePub and Kindle
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
| Author | : Val Swisher |
| Publisher | : XML Press |
| Total Pages | : 280 |
| Release | : 2021-03-08 |
| Genre | : Computers |
| ISBN | : 1937434737 |
Download The Personalization Paradox Book in PDF, ePub and Kindle
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.
| Author | : Thomas J. Bollyky |
| Publisher | : MIT Press |
| Total Pages | : 277 |
| Release | : 2019-10-01 |
| Genre | : Medical |
| ISBN | : 0262537966 |
Download Plagues and the Paradox of Progress Book in PDF, ePub and Kindle
Why the news about the global decline of infectious diseases is not all good. Plagues and parasites have played a central role in world affairs, shaping the evolution of the modern state, the growth of cities, and the disparate fortunes of national economies. This book tells that story, but it is not about the resurgence of pestilence. It is the story of its decline. For the first time in recorded history, virus, bacteria, and other infectious diseases are not the leading cause of death or disability in any region of the world. People are living longer, and fewer mothers are giving birth to many children in the hopes that some might survive. And yet, the news is not all good. Recent reductions in infectious disease have not been accompanied by the same improvements in income, job opportunities, and governance that occurred with these changes in wealthier countries decades ago. There have also been unintended consequences. In this book, Thomas Bollyky explores the paradox in our fight against infectious disease: the world is getting healthier in ways that should make us worry. Bollyky interweaves a grand historical narrative about the rise and fall of plagues in human societies with contemporary case studies of the consequences. Bollyky visits Dhaka—one of the most densely populated places on the planet—to show how low-cost health tools helped enable the phenomenon of poor world megacities. He visits China and Kenya to illustrate how dramatic declines in plagues have affected national economies. Bollyky traces the role of infectious disease in the migrations from Ireland before the potato famine and to Europe from Africa and elsewhere today. Historic health achievements are remaking a world that is both worrisome and full of opportunities. Whether the peril or promise of that progress prevails, Bollyky explains, depends on what we do next. A Council on Foreign Relations Book
| Author | : Jan Eeckhout |
| Publisher | : Princeton University Press |
| Total Pages | : 352 |
| Release | : 2022-10-25 |
| Genre | : Business & Economics |
| ISBN | : 0691224293 |
Download The Profit Paradox Book in PDF, ePub and Kindle
A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.
| Author | : Kevin L Stoker |
| Publisher | : Routledge |
| Total Pages | : 172 |
| Release | : 2021-12-13 |
| Genre | : |
| ISBN | : 9781032237688 |
Download Paradox in Public Relations Book in PDF, ePub and Kindle
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
| Author | : Edward Einhorn |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014-05-23 |
| Genre | : |
| ISBN | : 9781929527267 |
Download Paradox in Oz Book in PDF, ePub and Kindle
Time travel in the land of Oz! New paperback edition with a dozen new illustrations and a new Afterword by the author!
| Author | : Robert R. Janes |
| Publisher | : Routledge |
| Total Pages | : 449 |
| Release | : 2013-05-29 |
| Genre | : Social Science |
| ISBN | : 1135958149 |
Download Museums and the Paradox of Change Book in PDF, ePub and Kindle
Museums throughout the world are under increasing pressure in the wake of the 2008/2009 economic recession and the many pressing social and environmental issues that are assuming priority. The major focus of concern in the global museum community is the sustainability of museums in light of these pressures, not to mention falling attendance and the challenges of the digital world. Museums and the Paradox of Change provides a detailed account of how a major Canadian museum suffered a 40 percent loss in its operating budget and went on to become the most financially self-sufficient of the ten largest museums in Canada. This book is the most detailed case study of its kind and is indispensable for students and practitioners alike. It is also the most incisive published account of organizational change within a museum, in part because it is honest, open and reflexive. Janes is the first to bring perspectives drawn from complexity science into the discussion of organizational change in museums and he introduces the key concepts of complexity, uncertainty, nonlinearity, emergence, chaos and paradox. This revised and expanded third edition also includes new writing on strengthening museum management, as well as reflections on new opportunities and hazards for museums. It concludes with six ethical responsibilities for museum leaders and managers to consider. Janes provides pragmatic solutions grounded in a theoretical context, and highlights important issues in the management of museums that cannot be ignored.
| Author | : Martin Grunburg |
| Publisher | : Equilibrium Enterprises, Incorporated |
| Total Pages | : 280 |
| Release | : 2015-10-17 |
| Genre | : |
| ISBN | : 9780982050187 |
Download The Pressure Paradox Book in PDF, ePub and Kindle
In a spectacular follow-up to his bestseller, The Habit Factor(r), Martin Grunburg illustrates exactly how our environment and, in particular, pressure is an essential ingredient for anyone looking to accelerate their achievements. The majority of people, including some of today's leading experts in psychology and performance, contend that pressure "is the enemy of success." In The Pressure Paradox, Grunburg elucidates precisely the opposite: That when properly harnessed, channeled and "refracted" positively, pressure proves to be one of your greatest allies in your journey toward creating your ideal future. Tragically, those who struggle the most (mentally, physically, emotionally) often misunderstand the important role pressure plays in their life; it's a supernatural force that is impossible to avoid. Therefore, understanding pressure for its true nature and knowing how to use this force (which is technically neutral) in a positive fashion is arguably one of life's great secrets for goal achievement, peak performance and, of all things, happiness and peace of mind. The Pressure Paradox provides not only keen insight into this timeless force, but practical strategies and tactics that will allow anyone to use pressure positively for their benefit: to produce more, perform better, and enjoy greater harmony, happiness and peace of mind. KEY TAKEAWAYS: Why pressure CANNOT be the enemy of success The natural relationship between pressure and human potential How pressure facilitates problem-solving and creativity How you can positively utilize pressure to your advantage Why pressure is desirable to the greatest athletes What the ZONE is in peak performance & HOW to get there How to tailor your environment to help you forge new habits Why having a "chip on your shoulder" is a huge advantage How pressure directly affects your wellness and peace of mind And much more..."
| Author | : Raul Hinojosa-Ojeda |
| Publisher | : University of California Press |
| Total Pages | : 373 |
| Release | : 2021-03-23 |
| Genre | : Political Science |
| ISBN | : 0520302567 |
Download The Trump Paradox Book in PDF, ePub and Kindle
The Trump Paradox: Migration, Trade, and Racial Politics in US-Mexico Integration explores one of the most complex and unequal cross-border relations in the world, in light of both a twenty-first-century political economy and the rise of Donald Trump. Despite the trillion-plus dollar contribution of Latinos to the US GDP, political leaders have paradoxically stirred racial resentment around immigrants just as immigration from Mexico has reached net zero. With a roster of state-of-the-art scholars from both Mexico and the US, The Trump Paradox explores a dilemma for a divided nation such as the US: in order for its economy to continue flourishing, it needs immigrants and trade.
