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Power Through the Written Word

Power Through the Written Word
Author: Robin C. Scarcella
Publisher: Heinle & Heinle Publishers
Total Pages: 320
Release: 1994
Genre: Education
ISBN: 9780838446683

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This book follows the Tapestry philosophy and it also features: multicultural reading modules in thematic units that explore the many facets of personal and societal power; unit-opening surveys provide unique input on the theme under discussion; audio tape supplements the readings and provides students with additional exposure to meaningful text.


The Written World

The Written World
Author: Martin Puchner
Publisher: Random House Trade Paperbacks
Total Pages: 466
Release: 2018-07-24
Genre: History
ISBN: 0812988272

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The story of literature in sixteen acts—from Homer to Harry Potter, including The Tale of Genji, Don Quixote, The Communist Manifesto, and how they shaped world history In this groundbreaking book, Martin Puchner leads us on a remarkable journey through time and around the globe to reveal the how stories and literature have created the world we have today. Through sixteen foundational texts selected from more than four thousand years of world literature, he shows us how writing has inspired the rise and fall of empires and nations, the spark of philosophical and political ideas, and the birth of religious beliefs. We meet Murasaki, a lady from eleventh-century Japan who wrote the first novel, The Tale of Genji, and follow the adventures of Miguel de Cervantes as he battles pirates, both seafaring and literary. We watch Goethe discover world literature in Sicily, and follow the rise in influence of The Communist Manifesto. Puchner takes us to Troy, Pergamum, and China, speaks with Nobel laureates Derek Walcott in the Caribbean and Orhan Pamuk in Istanbul, and introduces us to the wordsmiths of the oral epic Sunjata in West Africa. This delightful narrative also chronicles the inventions—writing technologies, the printing press, the book itself—that have shaped people, commerce, and history. In a book that Elaine Scarry has praised as “unique and spellbinding,” Puchner shows how literature turned our planet into a written world. Praise for The Written World “It’s with exhilaration . . . that one hails Martin Puchner’s book, which asserts not merely the importance of literature but its all-importance. . . . Storytelling is as human as breathing.”—The New York Times Book Review “Puchner has a keen eye for the ironies of history. . . . His ideal is ‘world literature,’ a phrase he borrows from Goethe. . . . The breathtaking scope and infectious enthusiasm of this book are a tribute to that ideal.”—The Sunday Times (U.K.) “Enthralling . . . Perfect reading for a long chilly night . . . [Puchner] brings these works and their origins to vivid life.”—BookPage “Well worth a read, to find out how come we read.”—Margaret Atwood, via Twitter


From Lived Experience to the Written Word

From Lived Experience to the Written Word
Author: Pamela H. Smith
Publisher: University of Chicago Press
Total Pages: 353
Release: 2022-09-23
Genre: History
ISBN: 0226818241

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"This book focuses on how literate artisans began to write about their discoveries starting around 1400: in other words, it explores the origins of technical writing. Artisans and artists began to publish handbooks, guides, treatises, tip sheets, graphs and recipe books rather than simply pass along their knowledge in the workshop. And they tried to articulate what the new knowledge meant. The popularity of these texts coincided with the founding of a "new philosophy" that sought to investigate nature in a new way. Smith shows how this moment began in the unceasing trials of the craft workshop, and ended in the experimentation of the natural scientific laboratory. These epistemological developments have continued to the present day and still inform how we think about scientific knowledge"--


Palimpsest

Palimpsest
Author: Matthew Battles
Publisher: National Geographic Books
Total Pages: 0
Release: 2016-07-19
Genre: Social Science
ISBN: 0393352927

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A profound, eloquent meditation on the history of writing, from Mesopotamia to multimedia. Why does writing exist? What does it mean to those who write? Born from the interplay of natural and cultural history, the seemingly magical act of writing has continually expanded our consciousness. Portrayed in mythology as either a gift from heroes or a curse from the gods, it has been used as both an instrument of power and a channel of the divine; a means of social bonding and of individual self-definition. Now, as the revolution once wrought by the printed word gives way to the digital age, many fear that the art of writing, and the nuanced thinking nurtured by writing, are under threat. But writing itself, despite striving for permanence, is always in the midst of growth and transfiguration. Celebrating the impulse to record, invent, and make one's mark, Matthew Battles reenchants the written word for all those susceptible to the power and beauty of writing in all of its forms.


Advertising Secrets of the Written Word

Advertising Secrets of the Written Word
Author: Joseph Sugarman
Publisher:
Total Pages: 0
Release: 1998
Genre: Advertising copy
ISBN: 9781891686009

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Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.


Reading, Writing, and Rising Up

Reading, Writing, and Rising Up
Author: Linda Christensen
Publisher: Rethinking Schools
Total Pages: 203
Release: 2000
Genre: Education
ISBN: 0942961250

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Give students the power of language by using the inspiring ideas in this very readable book.


The i Like Book

The i Like Book
Author: Lance Lucky Looney LLC.
Publisher:
Total Pages:
Release: 2011-08-01
Genre:
ISBN: 9780983326908

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Why I Write

Why I Write
Author: George Orwell
Publisher: Renard Press Ltd
Total Pages: 15
Release: 2021-01-01
Genre: Literary Collections
ISBN: 1913724263

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George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times


The Shatzkin Files

The Shatzkin Files
Author: Mike Shatzkin
Publisher: Mike Shatzkin
Total Pages: 469
Release:
Genre:
ISBN: 0986939706

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The Written World

The Written World
Author: Martin Puchner
Publisher:
Total Pages: 0
Release: 2017
Genre: BIOGRAPHY & AUTOBIOGRAPHY / Historical
ISBN: 9781783783137

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A hugely engaging exploration of how writing changed civilizations, cultures and the history of the world.