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| Author | : Robert Liljenwall |
| Publisher | : Point-of-Purchase Advertising Intl |
| Total Pages | : 252 |
| Release | : 2004-03 |
| Genre | : Business & Economics |
| ISBN | : 9780970709912 |
| Author | : Jesko Perrey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 269 |
| Release | : 2013-01-02 |
| Genre | : Business & Economics |
| ISBN | : 1118489519 |
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
| Author | : Point of Purchase Advertising International |
| Publisher | : |
| Total Pages | : 272 |
| Release | : 2008-01-01 |
| Genre | : Advertising, Point-of-sale |
| ISBN | : 9780970709929 |
| Author | : Troy Spring |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-04-23 |
| Genre | : Business & Economics |
| ISBN | : 9781514424612 |
GLAM
| Author | : Ajay K. Sirsi |
| Publisher | : Trafford Publishing |
| Total Pages | : 161 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 1412021782 |
Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.
| Author | : John O'Shaughnessy |
| Publisher | : Oxford University Press on Demand |
| Total Pages | : 283 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0195150562 |
Table of contents
| Author | : Roy A. Young |
| Publisher | : John Wiley & Sons |
| Total Pages | : 290 |
| Release | : 2006-10-11 |
| Genre | : Business & Economics |
| ISBN | : 0470054506 |
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
| Author | : Bob Negen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 2006-11-30 |
| Genre | : Business & Economics |
| ISBN | : 0470043938 |
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
| Author | : Claudia Buhamra Abreu Romero |
| Publisher | : AuthorHouse |
| Total Pages | : 127 |
| Release | : 2013-04 |
| Genre | : Business & Economics |
| ISBN | : 1481739441 |
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
| Author | : Thomas Barta |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 241 |
| Release | : 2016-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1259834727 |
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
