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| Author | : Robert Dow Buzzell |
| Publisher | : Simon and Schuster |
| Total Pages | : 344 |
| Release | : 1987 |
| Genre | : Marketing |
| ISBN | : 0029044308 |
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
| Author | : Robert Dow Buzzell |
| Publisher | : |
| Total Pages | : 322 |
| Release | : 1987 |
| Genre | : Administración de mercadeo |
| ISBN | : 9780029044308 |
| Author | : Wim H. Gijselaers |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 504 |
| Release | : 2013-03-09 |
| Genre | : Education |
| ISBN | : 9401585458 |
During the last few years economics and business education have emerged as one of the largest fields of study in higher education. At the same time, the pressing concern for improving the quality of higher education has led to a definite need for more knowledge about effective instruction and innovation in economics and business education. The book brings together many examples of reform in economics and business education. Special attention is paid to the problem-based learning approach, which over the past ten years, has developed as a very important innovation in higher education. The book contains contributions from a variety of institutions on the necessity of curriculum reform, the choice of instructional methods, assessment and testing, and management of change. It is of interest for teachers in higher education, educational psychologists, and any person interested in educational innovation in economics and business administration.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 1982 |
| Genre | : |
| ISBN | : |
| Author | : Tony Morden |
| Publisher | : Routledge |
| Total Pages | : 638 |
| Release | : 2016-04-15 |
| Genre | : Business & Economics |
| ISBN | : 131707582X |
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
| Author | : Phyllis R. Anderson |
| Publisher | : |
| Total Pages | : 188 |
| Release | : 2005-01-01 |
| Genre | : |
| ISBN | : 9780971398580 |
The PIMS Program began at General Electric Company, under CEO Jack Welch. Using the PIMS findings Welch built GE into one of the most profitable companies in the world. The PIMS program was expanded under the Strategic Planning Institute (SPI) of Cambridge, Massachusetts. Phyllis Anderson was a member of the SPI staff. Later, she was hired away by a client company where she was placed in charge of a $25 million division that had been a chronic money loser. Under Dr. Andersons direction, using the PIMS principles, the division soon became a profit leader in the company. Dr. Anderson left to form her own management consulting firm which has over 400 client companies ranging in size from Fortune 100 corporations to one-person shops. Dr. Anderson currently is University Lecturer and Chair of College Communications in Business and Public Administration at Governors State University, near Chicago.
| Author | : Joel E. Ross |
| Publisher | : Routledge |
| Total Pages | : 576 |
| Release | : 2017-10-06 |
| Genre | : Business & Economics |
| ISBN | : 1351407775 |
Acclaimed and used in over 200 colleges and universities around the country, Total Quality Management: Text, Cases and Readings has been completely revised and expanded to meet the growing demands and awareness for quality products and services in the competing domestic and global marketplaces. Since the publication of the first and second editions of this book, interest in and acceptance of TQM has continued to accelerate around the world. This edition has been thoroughly revised, updated and expanded. Some of the changes are: A new chapter on the emerging Theory of Constraints Expanded treatment of Process Management Eleven new readings Ten new cases Chapter examples of TQM at 12 Baldrige winning organizations End of chapter recommendations for further reading Revised and updated textual material The Varifilm case is retained as a comprehensive study that illustrates good and not so good practices. Each chapter contains an exercise which provides the reader with an opportunity to apply TQM principles to the practices illustrated in each case. Based on sound principles, this practical book is an excellent text for organizational development programs aimed at practitioners responsible for developing and implementing TQM programs in their own service or manufacturing organizations.
| Author | : Philippe Chereau |
| Publisher | : Springer |
| Total Pages | : 262 |
| Release | : 2017-11-06 |
| Genre | : Business & Economics |
| ISBN | : 331964422X |
Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way.
| Author | : Vincent K. Omachonu |
| Publisher | : CRC Press |
| Total Pages | : 518 |
| Release | : 2004-05-27 |
| Genre | : Business & Economics |
| ISBN | : |
In this era of global competition, the demands of customers are growing, and the quest for quality has never been more urgent. Quality has evolved from a concept into a strategy for long-term viability. The third edition of Principles of Total Quality explains this strategy for both the service and manufacturing sectors. This edition addr
| Author | : Stephen Marvin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 734 |
| Release | : 2012-11-27 |
| Genre | : Science |
| ISBN | : 111858239X |
Dictionary of Scientific Principles presents a unique and timeless collection of (almost) all known rules or laws commonly called principles, identified throughout the history of scientific development, their definition, and use. Exploring a broad range of disciplines, the book first lists more than 2,000 principles organized in a standard alphabetical order, then provides a list of subject headings for which related principles are identified. A staple addition to every library, the dictionary will also be of interest to scientists and general readers.
