The People Look at Advertising on Public Television
Author | : |
Publisher | : |
Total Pages | : 228 |
Release | : 1983 |
Genre | : Public television |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 228 |
Release | : 1983 |
Genre | : Public television |
ISBN | : |
Author | : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications |
Publisher | : |
Total Pages | : 66 |
Release | : 1984 |
Genre | : Public broadcasting |
ISBN | : |
Author | : Lawrence R. Samuel |
Publisher | : University of Texas Press |
Total Pages | : 441 |
Release | : 2009-03-06 |
Genre | : Performing Arts |
ISBN | : 0292774761 |
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author | : Roger Phillips Smith |
Publisher | : Algora Publishing |
Total Pages | : 340 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 1892941821 |
Government and corporate interference have robbed the public of access to point-of-view programming. Through subterfuge, suppression of dissent, and thought control, Washington (with eager assistance from Madison Avenue) has locked out the ?creatives? and the educators >
Author | : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance |
Publisher | : |
Total Pages | : 538 |
Release | : 1981 |
Genre | : Government publications |
ISBN | : |
Author | : United States. Federal Communications Commission |
Publisher | : |
Total Pages | : 796 |
Release | : 2001 |
Genre | : Telecommunication |
ISBN | : |
Author | : United States. Congress. House. Committee on Appropriations. Subcommittee on the Departments of Labor, Health and Human Services, Education, and Related Agencies |
Publisher | : |
Total Pages | : 1418 |
Release | : 1984 |
Genre | : United States |
ISBN | : |
Author | : United States. Congress. House. Committee on Appropriations |
Publisher | : |
Total Pages | : 1236 |
Release | : 1984 |
Genre | : United States |
ISBN | : |
Author | : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications |
Publisher | : |
Total Pages | : 264 |
Release | : 1987 |
Genre | : Artificial satellites in telecommunication |
ISBN | : |
Author | : Christopher Sterling |
Publisher | : Routledge |
Total Pages | : 1169 |
Release | : 2001-11-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 113568510X |
Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media. The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today. Features of this third edition include: *chronological and topical tables of contents; *new material reflecting modern research in the field; *a new chapter describing historical developments from 1988 through to the current day; *an expanded bibliography, including Web site and museum listings; *an updated and expanded glossary and chronology; and *extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting. Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, Stay Tuned also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.