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The Passion Conversation

The Passion Conversation
Author: Robbin Phillips
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2013-08-26
Genre: Business & Economics
ISBN: 111853333X

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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.


The Passion Paradox

The Passion Paradox
Author: Brad Stulberg
Publisher: Rodale Books
Total Pages: 192
Release: 2019-03-19
Genre: Self-Help
ISBN: 1635653444

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The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.


The Passion Economy

The Passion Economy
Author: Adam Davidson
Publisher: Vintage
Total Pages: 337
Release: 2020-01-07
Genre: Business & Economics
ISBN: 0385353537

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The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.


The Passion Conversation

The Passion Conversation
Author: Robbin Phillips
Publisher: Wiley
Total Pages: 224
Release: 2013-09-03
Genre: Business & Economics
ISBN: 9781118768303

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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.


A Passion for History

A Passion for History
Author: Natalie Zemon Davis
Publisher: Early Modern Studies
Total Pages: 218
Release: 2010
Genre: History
ISBN: 9781931112970

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Natalie Zemon Davis, one of the world's most creative and influential historians, has always believed in dialogue as a path to knowledge, and these fascinating conversations prove her right. They are must reading for anyone interested in history, the historian's craft, the role of women in our society, or the lives of engaged intellectuals in the twentieth century.---Lynn Hunt, Eugen Weber Professor of Modern European History, UCLA The pathbreaking work of renowned historian Natalie Zemon Davis has added profoundly to our understanding of early modern society and culture. She rescues men and women from oblivion using her unique combination of rich imagination, keen intelligence, and archival sleuthing to uncover the past. Davis brings to life a dazzling cast of extraordinary people, revealing their thoughts, emotions, and choices in the world in which they lived. Thanks to Davis we can meet the impostor Arnaud du Tilh in her classic The Return of Martin Guerre, follow three remarkable lives in Women on the Margins, and journey alongside a traveler and scholar in Trickster Travels as he moves between the Muslim and Christian worlds. In these conversations with Denis Crouzet, professor of history at the Sorbonne and well-known specialist on the French Wars of Religion, Davis examines the practices of history and controversies in historical method. Their discussion reveals how Davis has always pursued the thrill and joy of discovery through historical research. Her quest is influenced by growing up Jewish in the Midwest as a descendant of emigrants from Eastern Europe. She recounts how her own life as a citizen, a woman, and a scholar compels her to ceaselessly examine and transcend received opinions and certitudes. Natalie Zemon Davis reminds the reader of the broad possibilities to be found by studying the lives of those who came before us, and teaches us how to give voice to what was once silent.


Brains on Fire

Brains on Fire
Author: Robbin Phillips
Publisher: John Wiley & Sons
Total Pages: 229
Release: 2010-08-31
Genre: Business & Economics
ISBN: 0470614188

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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs


Unfollow Your Passion

Unfollow Your Passion
Author: Terri Trespicio
Publisher: Simon and Schuster
Total Pages: 288
Release: 2023-01-03
Genre: Self-Help
ISBN: 1982169257

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One of the Best Feel-Good Books of 2021 by The Washington Post A hilarious and honest not-quite-self-help book in the vein of Buy Yourself the F*cking Lilies and I Used to Have a Plan. Every person on the planet wants their life to mean something. The problem is that you’ve been told there’s only one way to find that meaning. In Unfollow Your Passion, Terri Trespicio—whose TEDx talk has more than six million views—questions everything you think you need: passion (fun, but fleeting), plans (flimsy at best), and a bucket list (eye roll), to name a few. Instead, she shows you how (and why) to flip society, culture, and the #patriarchy the bird so you can live life on your terms. Trespicio effortlessly guides you through her method of unhooking yourself from other people’s agendas, boning up on the skills to move you forward, and exploring your own creativity, memory, and intuition to unlock your unique path to meaning—while also confronting the challenges that stop you in your tracks, like boredom, loss, and fear. Unfollow Your Passion is a fresh and fearless “must-read for anyone looking for a more meaningful life” (Mel Robbins, author of The 5 Second Rule).


The Passion-Driven Classroom

The Passion-Driven Classroom
Author: Angela Maiers
Publisher: Routledge
Total Pages: 160
Release: 2014-01-09
Genre: Education
ISBN: 1317930657

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Discover ways to cultivate a thriving and passionate community of learners - in your classroom! In this book, educators and consultants Angela Maiers and Amy Sandvold show you how to spark and sustain your students' energy, excitement, and love of learning. This book presents ideas for planning and implementing a Clubhouse Classroom, where passion meets practice every day. In the Clubhouse Classroom, students learn new skills and explore their talents with the help of educators who are invigorated by the subjects they teach.


Grit

Grit
Author: Angela Duckworth
Publisher: Simon and Schuster
Total Pages: 350
Release: 2016-05-03
Genre: Self-Help
ISBN: 1501111124

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In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).


More Courageous Conversations About Race

More Courageous Conversations About Race
Author: Glenn E. Singleton
Publisher: Corwin Press
Total Pages: 361
Release: 2013
Genre: Education
ISBN: 1412992664

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"Since the highly acclaimed Courageous Conversations About Race offered educators a frame work and tools for promoting racial equity, many schools have implemented the Courageous Conversations Protocol. Now ... in a book that's rich with anecdote, Singleton celebrates the successes, outlines the difficulties, and provides specific strategies for moving Courageous Conversations from racial equity theory to practice at every level, from the classroom to the school superintendent's office"--Back cover.