Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Organisational Factors Which Influence The Adoption Of Customer Relationship Management PDF full book. Access full book title The Organisational Factors Which Influence The Adoption Of Customer Relationship Management.
| Author | : Laurie Boxwell |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 2000 |
| Genre | : Customer loyalty |
| ISBN | : |
| Author | : Omar Hasan Salah |
| Publisher | : Springer Nature |
| Total Pages | : 137 |
| Release | : |
| Genre | : |
| ISBN | : 9819983215 |
| Author | : Cletos Garatsa |
| Publisher | : |
| Total Pages | : 384 |
| Release | : 2021 |
| Genre | : Customer relations |
| ISBN | : |
| Author | : Shanty Isenia |
| Publisher | : |
| Total Pages | : 186 |
| Release | : 2015 |
| Genre | : Curaçao |
| ISBN | : |
| Author | : Francis Buttle |
| Publisher | : SAGE |
| Total Pages | : 230 |
| Release | : 1996-05-28 |
| Genre | : Social Science |
| ISBN | : 9781853963131 |
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
| Author | : Francis Buttle |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2004-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1136412573 |
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
| Author | : Mr G Jason Goddard |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 224 |
| Release | : 2012-08-28 |
| Genre | : Business & Economics |
| ISBN | : 1409460177 |
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
| Author | : Frank L. Eichorn |
| Publisher | : Tate Pub & Enterprises Llc |
| Total Pages | : 118 |
| Release | : 2005-09 |
| Genre | : Computers |
| ISBN | : 1933290862 |
We all know how important customer service is, every company espouses it. But how often do we think about treating our internal colleagues with the same customer service levels as our external customers? Who Owns The Data? examines the relationships between IT departments in an organization and the business units they support and develops a holistic approach to improving these internal relationships. This book is targeted at executives, managers and team members at every level of an organization. It demonstrates the direct, positive impact of adopting Internal Customer Relationship Management principles on employee satisfaction, customer satisfaction and organizational performance.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 350 |
| Release | : 2018-05-25 |
| Genre | : Business & Economics |
| ISBN | : 1522556206 |
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
| Author | : Eid, Riyad |
| Publisher | : IGI Global |
| Total Pages | : 359 |
| Release | : 2012-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466602899 |
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
