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| Author | : Bernard Jaworski |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 304 |
| Release | : 2020-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1839826843 |
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Author | : D. Keith Pigues |
| Publisher | : John Wiley & Sons |
| Total Pages | : 502 |
| Release | : 2010-08-13 |
| Genre | : Business & Economics |
| ISBN | : 0470768517 |
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
| Author | : Jeanne Liedtka |
| Publisher | : Columbia University Press |
| Total Pages | : 153 |
| Release | : 2019-04-30 |
| Genre | : Business & Economics |
| ISBN | : 0231547544 |
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
| Author | : Dennis Meadows |
| Publisher | : Chelsea Green Publishing |
| Total Pages | : 193 |
| Release | : 2016 |
| Genre | : Business & Economics |
| ISBN | : 1603586768 |
"The simple, interactive exercises in The Climate Change Playbook can help citizens better understand climate change, diagnose its causes, anticipate its future consequences, and effect constructive change. Adapted from The Systems Thinking Playbook, the twenty-two games are now specifically relevant to climate-change communications and crafted for use by experts, advocates, and educators. Illustrated guidelines walk leaders through setting each game up, facilitating it, and debriefing participants. Users will find games that are suitable for a variety of audiences--whether large and seated, as in a conference room, or smaller and mobile, as in a workshop, seminar, or meeting.
| Author | : Eli Schwartz |
| Publisher | : Houndstooth Press |
| Total Pages | : 262 |
| Release | : 2021-03-30 |
| Genre | : |
| ISBN | : 9781544519579 |
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
| Author | : Amy J. Radin |
| Publisher | : City Point Press |
| Total Pages | : 282 |
| Release | : 2020-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1947951203 |
2020 Book Excellence Award Winner How any leader can deliver business-changing innovation now. Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value. There is no one formula or set process to find and execute the ideas that achieve these goals; customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to care about much more than the bottom line. The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts -- or any number of these in combination – are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? The answers are hard to execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. In the stories, tools, techniques and advice inside The Change Maker’s Playbook, leaders will find tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts – new customers, new relationships, new sources of value and growth— their businesses need. Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies and is bolstered by interviews with 50 corporate executives, founders and startup investors representing media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors. The book walks readers through Radin’s adaptive, 9-part framework, engaging them in ready-to-apply techniques. Her work shows leaders how to find the big ideas that will meaningfully address customer needs, take the insight from idea through implementation in a way that delivers in the short and long-term for the organization, and lead effectively through the obstacles that tend to derail or diminish innovation. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and useable format, with concrete actions outlined every step of the way. The answer to the dilemma every business faces today is that innovation is exhilarating, rewarding and even fun when it is approached as a unique challenge, but it can also be polarizing, unpredictable, and scary. Success requires that leaders rethink how they lead innovation. Leaders know they must set aside preconceived notions of what works, and look to those who have already walked in their shoes. This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader. Table of Contents: Foreword The Change Maker’s Framework (image) Introduction Part I: Seeking Chapter 1: Discovering Real Problems That Matter Chapter 2: Purpose, Passion, Promise and Positioning Chapter 3: The Art Of Being Resourceful Part II: Seeding Chapter 4: Prototype, Test, Learn, Iterate Chapter 5: Business Model Linchpins Chapter 6: The Green Light Moment Part III: Scaling Chapter 7: Launch Chapter 8: Testing and Experimenting Chapter 9: Anticipating and Adapting Epilogue Acknowledgements Bibliography
| Author | : Jessica Bowman |
| Publisher | : Seoinhouse.com |
| Total Pages | : |
| Release | : 2017-06 |
| Genre | : |
| ISBN | : 9780998996646 |
Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, "it" can be a lot better. Doing "it" right is simple in theory, but few companies have been able to do "it." The secret to "it" is to get SEO done right the first time, by the right people, at the right time. Easier said than done? Well, yes and no. It is nearly impossible to achieve that goal without an effective methodology. This book will show you exactly what that effective methodology looks like, step by step. The Executive SEO Playbook was written for executives, but the methodology will inform everyone company-wide. Managers will discover how to get their teams to act on the 20% of SEO that makes 80% of the impact for their role. The SEO team will stop chasing projects and start doing advanced, proactive--and effective--SEO. A truly effective SEO strategy isn't executed by the SEO team, it's executed via company-wide integration. Embrace the future of enterprise-level SEO and enjoy the rewards.
| Author | : Andrew Lee Miller |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2022-07-27 |
| Genre | : Business & Economics |
| ISBN | : |
50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
| Author | : Samson Floyd |
| Publisher | : |
| Total Pages | : 202 |
| Release | : 2020-08-20 |
| Genre | : |
| ISBN | : |
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
| Author | : Edward Hess |
| Publisher | : Stanford University Press |
| Total Pages | : 143 |
| Release | : 2012-05-24 |
| Genre | : Business & Economics |
| ISBN | : 0804784884 |
“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein’s theory of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth explains how to create growth in today’s business environment, providing a roadmap and a set of practical tools to navigate its challenges. The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow’s growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth, (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio. “Avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances.” —J. M. Ryan, Senior Fellow, Wharton Executive Education
