The Olympic Effect PDF Download
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| Author | : Andrew Rose |
| Publisher | : |
| Total Pages | : 46 |
| Release | : 2009 |
| Genre | : Hosting of sporting events |
| ISBN | : |
Download The Olympic Effect Book in PDF, ePub and Kindle
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize.
| Author | : John A. Davis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 284 |
| Release | : 2012-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1118171713 |
Download The Olympic Games Effect Book in PDF, ePub and Kindle
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
| Author | : Andrew K. Rose |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Hosting of sporting events |
| ISBN | : |
Download The Olympic Effect Book in PDF, ePub and Kindle
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize
| Author | : |
| Publisher | : |
| Total Pages | : 0 |
| Release | : |
| Genre | : |
| ISBN | : |
Download Revisting the Olympic effect Book in PDF, ePub and Kindle
| Author | : Jules Boykoff |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2013-08-15 |
| Genre | : Sports & Recreation |
| ISBN | : 1135938261 |
Download Celebration Capitalism and the Olympic Games Book in PDF, ePub and Kindle
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
| Author | : Rishav Bista |
| Publisher | : |
| Total Pages | : 12 |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
Download Revisting the Olympic Effect Book in PDF, ePub and Kindle
By utilizing the log-linear gravity model, other authors have found statistically robust, permanent and large effects of hosting mega-events (e.g. Olympics) on international exports. Surprisingly, they found that the unsuccessful bidders to host the Olympics experienced a similar impact on exports. Utilizing alternate specification such as the Poisson pseudo-maximum likelihood (PPML) estimation that allows for heteroskedasticity prevalent in trade data, this paper fails to find a robust positive effect of hosting and bidding for a mega-event on total aggregate exports. Under heteroskedasticity, the parameters of log-linearized models estimated by ordinary least squares (OLS) lead to biased estimates of the true elasticities.
| Author | : Rishav Bista |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
Download Revisiting the Olympic Effect Book in PDF, ePub and Kindle
By utilizing the log-linear gravity model, other authors have found statistically robust, permanent and large effects of hosting mega-events (e.g. Olympics) on international exports. Surprisingly, they found that the unsuccessful bidders to host the Olympics experienced a similar impact on exports. Utilizing alternate specification such as the Poisson pseudo-maximum likelihood (PPML) estimation that allows for heteroskedasticity prevalent in trade data, the this paper fails to find a robust positive effect of hosting and bidding for a mega-event on total aggregate exports. Under heteroskedasticity, the parameters of log-linearized models estimated by ordinary least squares (OLS) lead to biased estimates of the true elasticities.
| Author | : Holger Preuss |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 360 |
| Release | : 2004-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9781781008690 |
Download The Economics of Staging the Olympics Book in PDF, ePub and Kindle
"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.
| Author | : Andrew Zimbalist |
| Publisher | : Brookings Institution Press |
| Total Pages | : 257 |
| Release | : 2020-06-30 |
| Genre | : Business & Economics |
| ISBN | : 0815738625 |
Download Circus Maximus Book in PDF, ePub and Kindle
Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
| Author | : David Goldblatt |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 464 |
| Release | : 2016-07-26 |
| Genre | : Sports & Recreation |
| ISBN | : 0393254119 |
Download The Games: A Global History of the Olympics Book in PDF, ePub and Kindle
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
