The Nonprofit Communications Engine A Leaders Guide To Managing Mission Driven Marketing And Communications PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Nonprofit Communications Engine A Leaders Guide To Managing Mission Driven Marketing And Communications PDF full book. Access full book title The Nonprofit Communications Engine A Leaders Guide To Managing Mission Driven Marketing And Communications.
| Author | : Sarah Durham |
| Publisher | : Big Duck Studio |
| Total Pages | : 218 |
| Release | : 2019-11-20 |
| Genre | : Business & Economics |
| ISBN | : 9781733355308 |
Download The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications Book in PDF, ePub and Kindle
The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.
| Author | : Kathy Bonk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 208 |
| Release | : 2008-09-17 |
| Genre | : Business & Economics |
| ISBN | : 0470181540 |
Download Strategic Communications for Nonprofits Book in PDF, ePub and Kindle
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
| Author | : Sarah Durham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 208 |
| Release | : 2009-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0470542217 |
Download Brandraising Book in PDF, ePub and Kindle
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
| Author | : Sally J. Patterson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 2009-01-27 |
| Genre | : Business & Economics |
| ISBN | : 0470401222 |
Download Strategic Communications for Nonprofit Organizations Book in PDF, ePub and Kindle
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2010-05-13 |
| Genre | : Business & Economics |
| ISBN | : 0470619856 |
Download The Nonprofit Marketing Guide Book in PDF, ePub and Kindle
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
| Author | : Kelly C. Gaggin |
| Publisher | : Taylor & Francis |
| Total Pages | : 200 |
| Release | : 2024-04-02 |
| Genre | : Business & Economics |
| ISBN | : 104001285X |
Download Nonprofit Communications Book in PDF, ePub and Kindle
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served. This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals. Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144.
| Author | : KELLY C. GAGGIN |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2024 |
| Genre | : |
| ISBN | : 9781032461144 |
Download NONPROFIT COMMUNICATIONS Book in PDF, ePub and Kindle
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2010-06-08 |
| Genre | : Business & Economics |
| ISBN | : 0470539658 |
Download The Nonprofit Marketing Guide Book in PDF, ePub and Kindle
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2013-08-08 |
| Genre | : Business & Economics |
| ISBN | : 111872237X |
Download Content Marketing for Nonprofits Book in PDF, ePub and Kindle
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
| Author | : Nathalie Laidler-Kylander |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2013-11-08 |
| Genre | : Business & Economics |
| ISBN | : 1118573404 |
Download The Brand IDEA Book in PDF, ePub and Kindle
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
