The New Ad Media Reality
Author | : Barton White |
Publisher | : |
Total Pages | : 236 |
Release | : 1993 |
Genre | : Advertising |
ISBN | : |
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Author | : Barton White |
Publisher | : |
Total Pages | : 236 |
Release | : 1993 |
Genre | : Advertising |
ISBN | : |
Author | : Rosser Reeves |
Publisher | : Lulu.com |
Total Pages | : 123 |
Release | : 2017-06-09 |
Genre | : Business & Economics |
ISBN | : 1387028049 |
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author | : Michael Parenti |
Publisher | : |
Total Pages | : 316 |
Release | : 2022-03-09 |
Genre | : |
ISBN | : 9781471731822 |
This study looks at the role of the print and electronic media in defining "respectable" political discourse in the United States. From a critical perpective, Parenti looks at the economics and politics of "presenting" the news and argues that the media systematically distort the news. This manufactured reality deprives the public of necessary information for effective participation in government. This edition has been updated throughout, and there is coverage of the media's treatment of the US invasion of Panama, the war against Iraq and the collapse of communism. Other titles by Michael Parenti include "Democracy for the Few", "Power and the Powerless", "The Sword and the Dollar: Imperialism, Revolution and the Arms Race" and "Make-Believe Media: The Politics of Entertainment".
Author | : Amir Hetsroni |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 284 |
Release | : 2012-11-02 |
Genre | : Social Science |
ISBN | : 1441118942 |
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author | : Rosser Reeves |
Publisher | : Alfred A. Knopf |
Total Pages | : 184 |
Release | : 1961 |
Genre | : Business & Economics |
ISBN | : |
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
Author | : Joseph Jaffe |
Publisher | : John Wiley & Sons |
Total Pages | : 290 |
Release | : 2005-05-25 |
Genre | : Business & Economics |
ISBN | : 0471718378 |
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Author | : Robyn Blakeman |
Publisher | : SAGE |
Total Pages | : 265 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1412997615 |
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author | : Joe Cappo |
Publisher | : McGraw Hill Professional |
Total Pages | : 274 |
Release | : 2005-10-31 |
Genre | : Business & Economics |
ISBN | : 9780071462150 |
Joe Cappo is the "New York Times" bestselling author of "How to Think Like a CEO".
Author | : Danilo Yanich |
Publisher | : Fordham University Press |
Total Pages | : 352 |
Release | : 2020-04-07 |
Genre | : Political Science |
ISBN | : 0823288978 |
From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.
Author | : Niklas Luhmann |
Publisher | : Cultural Memory in the Present |
Total Pages | : 154 |
Release | : 2000 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780804740777 |
"Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives.