The Network Always Wins How To Influence Customers Stay Relevant And Transform Your Organization To Move Faster Than The Market PDF Download
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| Author | : Peter Hinssen |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 256 |
| Release | : 2015-03-27 |
| Genre | : Business & Economics |
| ISBN | : 9780071848718 |
Download The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market Book in PDF, ePub and Kindle
The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption. The Network Always Wins provides step-by-step strategies to help you: Reinvent your company—even after the market has flipped Tap into the force of the network—and survive in a market characterized by speed, uncertainty, and complexity Maintain relevance—and stay on top of emerging trends Connect with your customers—and encourage them to interact This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen. In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.
| Author | : Peter Hinssen |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 222 |
| Release | : 2015-04-10 |
| Genre | : Business & Economics |
| ISBN | : 0071848703 |
Download The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market Book in PDF, ePub and Kindle
The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption. The Network Always Wins provides step-by-step strategies to help you: Reinvent your company—even after the market has flipped Tap into the force of the network—and survive in a market characterized by speed, uncertainty, and complexity Maintain relevance—and stay on top of emerging trends Connect with your customers—and encourage them to interact This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen. In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.
| Author | : Chris Kane |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 289 |
| Release | : 2023-05-25 |
| Genre | : Business & Economics |
| ISBN | : 1399405187 |
Download Where Is My Office? Book in PDF, ePub and Kindle
An examination of the future of our workspaces and how the pandemic will continue to shape how and where we work. In the era of WFH, hybrid working and flexible hours, going to the office is no longer what it used to be. Many businesses and organizations, as well as the entire commercial real estate sector, are struggling to address their new workplace dilemmas in the aftermath of the COVID-19 pandemic. With the rise of diverse working practices and new technological innovations, the traditional office space no longer serves the needs of the workforce. And with increasing numbers of staff now comfortable with a degree of working from home, how can companies assess their longer-term workspace needs? This new follow-up edition of Where Is My Office?, fully revised and updated to reflect the true impact of the pandemic on the workplace, highlights some of the bold new frameworks and practical considerations for business leaders, workplace practitioners and those involved in commercial real estate as they navigate the complex post-pandemic working landscape. Authors Chris Kane and Eugenia Anastassiou draw upon their extensive knowledge and experience to investigate the new-found significance of innovative corporate real estate thinking in modern workplaces. Where is My Office?: The Post-Pandemic Edition is a must-read for any business leader or senior manager looking to revitalize their workplace in a post-pandemic environment, and to develop a greater understanding of the beneficial impacts that creative workplace strategies that harness the relationship between people, place, technology, and the environment can have upon their organization's success.
| Author | : David Ducheyne |
| Publisher | : Die Keure Publishing |
| Total Pages | : 277 |
| Release | : 2017-05-19 |
| Genre | : Business & Economics |
| ISBN | : 2874034576 |
Download Sustainable Leadership Book in PDF, ePub and Kindle
How to lead efficiently in a volatile, uncertain, complex and ambiguous world? Leadership has never been as difficult as it is today. And it has never been as crucial. In this VUCA world people ask leaders to provide certainty. They cannot. In the volatile, uncertain, complex and ambiguous world certainty comes from character. Leaders can base their leadership on empathy, fairness, kindness and reciprocity. These basic human elements are under pressure. This book provides both emerging and established leaders with the ingredients they need to develop a sustainable leadership style. EXCERPT A newly appointed CEO wrote that she wants to find a balance between her own values and what is expected from her. I hope for her that both are not too far apart. The board of the company chose her to do the job because of who she is, not because of who she is not. And here is the main challenge for those who are in a leadership role. How can you be a leader and still remain yourself? Something in leadership or in its context seems to urge people to change and become someone else. But leaders are not actors. If I can give only one advice: do not change who you are. You can be (come more of) yourself and grow as a person. But the moment you try and change who you are, you lose the only thing that is sustainable and dear to you: your character. This book is about sustainable leadership based on character. ABOUT THE AUTHOR David Ducheyne wrote this book as a source of inspiration for leaders who are looking for ways to maintain their leadership in VUCA times. It’s also a documented intention to try and do better.
| Author | : Nigel Walton |
| Publisher | : Springer |
| Total Pages | : 175 |
| Release | : 2017-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1137600772 |
Download The Internet as a Technology-Based Ecosystem Book in PDF, ePub and Kindle
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
| Author | : Linda O'Riordan |
| Publisher | : Springer |
| Total Pages | : 520 |
| Release | : 2017-09-01 |
| Genre | : Business & Economics |
| ISBN | : 3319502409 |
Download Managing Sustainable Stakeholder Relationships Book in PDF, ePub and Kindle
This book examines corporate approaches to responsible management by investigating the stakeholder relationships between business and society. Though concepts of responsible management continue to evolve, its key objective is to explore the opportunities and dilemmas which business decision-makers face when attempting to reconcile their organisation’s interests with those of other stakeholder groups. In this intensely debated field, it focuses on the power of entrepreneurial purpose and the opportunities which emerge when corporate choices and actions are driven by connected stakeholder interests. A case study of the pharmaceutical industry in the UK and Germany is presented to reveal how decision-makers in this particular sector are responding to their context-specific management challenges. The research findings are subsequently employed to examine and revise a pre-specified stakeholder management framework which was previously developed by the author. The proposed updated framework is the book’s main conceptual contribution. By depicting a set of inclusive, integrated, and inter-related steps, it is intended to provide an innovative, comprehensive, practical toolkit for stakeholder management. As such, it is designed to help decision-makers to attain the greatest possible outcome from the resources they invest by consciously basing their choices not merely on the impacts for their shareholders, but also and more holistically for a broader range of stakeholders. Ultimately, the book demonstrates how optimally harmonised stakeholder management can serve as a powerful catalyst for unlocking viable business opportunities which serve the interests of business and society.
| Author | : Yohanes Sulaiman |
| Publisher | : Springer Nature |
| Total Pages | : 216 |
| Release | : 2023-09-25 |
| Genre | : Law |
| ISBN | : 2384761064 |
Download Proceedings of the International Conference on Social, Politics, Administration, and Communication Sciences (ICoSPACS 2022) Book in PDF, ePub and Kindle
This is an open access book. Hikmahanto Juwana is an Indonesian legal academic. He is a Professor of International Law at the Faculty of Law, University of Indonesia. Since 2020, he has served as Rector of Jenderal Achmad Yani University. He was also an expert staff member for the Coordinating Minister for the Economy Kwik Kian Gie. Hikmahanto was inaugurated as a professor in the field of international law at FHUI at the age of 36 in 2002. He is also the youngest professor in the history of FHUI or even in Indonesia to obtain this title at the age of under 40 years. Hikmahanto is one of the founders of the Indonesia Society of International Law (ISIL) and co-sponsored the implementation of the Philip C. Jessup International Moot Court Competition in Indonesia. In 2021, he was elected President of the Asian Society of International Law (ASIL).
| Author | : David L. Rogers |
| Publisher | : Yale University Press |
| Total Pages | : 336 |
| Release | : 2014-05-14 |
| Genre | : Business & Economics |
| ISBN | : 030016601X |
Download The Network Is Your Customer Book in PDF, ePub and Kindle
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Peter Hinssen |
| Publisher | : Lannoo Meulenhoff - Belgium |
| Total Pages | : 311 |
| Release | : 2015-09-01 |
| Genre | : Business & Economics |
| ISBN | : 9401427801 |
Download The network always wins Book in PDF, ePub and Kindle
Wat als markten sneller veranderen dan bedrijven? Dit is een boek over snelheid, consumenten en organisaties. Een survivalgids voor wie de toekomst in handen wil nemen. In het huidige digitale tijdperk zijn de traditionele bedrijfsmodellen immers steeds minder relevant. De tijd van fluïde organisaties en de 'network native' is aangebroken. The Network Always Wins toont aan hoe de kracht van het netwerk organisaties in dit nieuwe tijdperk kan maken of kraken, en hoe je die energie kan aanwenden om je organisatie wendbaar te houden. Enkel op die manier kunnen bedrijven een rol blijven spelen in een onzekere toekomst. Want het netwerk is overal, en zal altijd winnen. Dit boek biedt een origineel en radicaal vernieuwend venster op de moderne organisatie aan de hand van verrassende inzichten uit management, astrofysica, wiskunde en moderne geschiedenis. Het is even leerzaam als aangenaam om te lezen.
