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| Author | : Albert J. Dunlap |
| Publisher | : Mr. Media Books |
| Total Pages | : 364 |
| Release | : 2014-07-15 |
| Genre | : Biography & Autobiography |
| ISBN | : 1500498831 |
Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb--"to dunlap"--when describing a fast company turnaround.
| Author | : Naseem Javed |
| Publisher | : Linkbridge Publishing, Incorporated |
| Total Pages | : 266 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : |
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
| Author | : Jeremy Miller |
| Publisher | : Dundurn |
| Total Pages | : 277 |
| Release | : 2015-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1459728122 |
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
| Author | : Avivah Wittenberg-Cox |
| Publisher | : John Wiley & Sons |
| Total Pages | : 392 |
| Release | : 2009-11-04 |
| Genre | : Business & Economics |
| ISBN | : 047068562X |
WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.” Harpers Bazaar “Wittenberg-Cox and Maitland have opened new ground.” Management Today WOMEN MEAN BUSINESS They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
| Author | : Avivah Wittenberg-Cox |
| Publisher | : John Wiley & Sons |
| Total Pages | : 425 |
| Release | : 2010-05-24 |
| Genre | : Business & Economics |
| ISBN | : 047068884X |
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.
| Author | : Fred Barrett |
| Publisher | : |
| Total Pages | : 228 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
| Author | : |
| Publisher | : |
| Total Pages | : 136 |
| Release | : 1917 |
| Genre | : Business |
| ISBN | : |
| Author | : Alexandra Watkins |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 169 |
| Release | : 2019-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1523099992 |
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
| Author | : David R. Eyler |
| Publisher | : Random House Reference |
| Total Pages | : 212 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780679740209 |
The practical advice you need to secure the position you want From sending a cover letter to accepting an offer, Job Interviews That Mean Business helps you meet and conquer today's job-hunting challenges. Whether you're seeking an entry-level position or changing fields mid-career, this newly revised book (Third Edition) has the most up-to-date information on every step of the process. Learn how to: Use the Internet and other sources to find job postings and research companies Prepare and present yourself for the interview Control the entire interview cycle so it is a presentation of your assets Follow up effectively Negotiate best salary and terms of employment Includes up-to-date information on: Using the Internet and other new technology Job applicants with special needs: older workers, recent graduates, mid-level career changes Also included: Practical interview advice: how to control the interview, deal with difficult questions, address past experiences and more Case histories illustrating specific situations Sample cover letters
| Author | : Dorothy Astoria |
| Publisher | : Bethany House |
| Total Pages | : 318 |
| Release | : 2008-11-01 |
| Genre | : Family & Relationships |
| ISBN | : 1441202331 |
Baby-naming has become an art form with parents today, but where do parents go to find names and their meanings? The Name Book offers particular inspiration to those who want more than just a list of popular names. From Aaron to Zoe, this useful book includes the cultural origin, the literal meaning, and the spiritual significance of more than 10,000 names. An appropriate verse of Scripture accompanies each name, offering parents a special way to bless their children.
