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| Author | : Jeffrey Josephson |
| Publisher | : Lulu.com |
| Total Pages | : 350 |
| Release | : 2005-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1411653041 |
Cold calling is the fastest and most cost-effective way to find qualified prospects and generate new sales. This handbook teaches you everything you need to know to be successful in B2B lead generation.
| Author | : Jay Conrad Levinson |
| Publisher | : Morgan James Publishing |
| Total Pages | : 253 |
| Release | : 2010-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1600377599 |
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
| Author | : John Gumas |
| Publisher | : Lulu.com |
| Total Pages | : 282 |
| Release | : 2010-05-18 |
| Genre | : Business & Economics |
| ISBN | : 0557427002 |
Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!
| Author | : Kris Murray |
| Publisher | : Redleaf Press |
| Total Pages | : 254 |
| Release | : 2012-02-14 |
| Genre | : Business & Economics |
| ISBN | : 1605540838 |
Successful tools, exercises, and case studies to help early childhood programs stay at capacity.
| Author | : Rob Fuggetta |
| Publisher | : John Wiley & Sons |
| Total Pages | : 304 |
| Release | : 2012-07-06 |
| Genre | : Business & Economics |
| ISBN | : 1118336542 |
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
| Author | : Howie Jacobson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 437 |
| Release | : 2009-07-23 |
| Genre | : Computers |
| ISBN | : 0470539992 |
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : Scott Bourne |
| Publisher | : Olympic Mountain School Press |
| Total Pages | : 140 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780976187806 |
Internationally-known travel photographer and contributing editor at National Geographic Traveler and Islands magazine. The foreword to this book was written by well-known nature photographer David Middleton.
| Author | : Howie Jacobson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 408 |
| Release | : 2011-05-04 |
| Genre | : Computers |
| ISBN | : 1118051726 |
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
| Author | : Jeffrey Dobkin |
| Publisher | : Danielle Adams Publishing |
| Total Pages | : 250 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 0964287935 |
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
| Author | : Susan Friedmann |
| Publisher | : Penguin |
| Total Pages | : 421 |
| Release | : 2009-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1101148527 |
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
