The Michelin Man's First Hundred Years
Author | : Olivier Darmon |
Publisher | : |
Total Pages | : 137 |
Release | : 1997 |
Genre | : Advertising |
ISBN | : 9782842300487 |
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Author | : Olivier Darmon |
Publisher | : |
Total Pages | : 137 |
Release | : 1997 |
Genre | : Advertising |
ISBN | : 9782842300487 |
Author | : Olivier Darmon |
Publisher | : Motorbooks International |
Total Pages | : 144 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9781577150565 |
Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.
Author | : Olivier Darmon |
Publisher | : |
Total Pages | : 137 |
Release | : 1998-09-01 |
Genre | : Bibendum (Advertising character) |
ISBN | : 9781840910315 |
A history of Bibendum, born in France in 1898, who has left his mark on the early years of advertising and matured from an aggressive stance to the friendlier look for today as a reassuring guide for motorists.
Author | : Olivier Darmon |
Publisher | : |
Total Pages | : 137 |
Release | : 1997 |
Genre | : Bibendum (Advertising character) |
ISBN | : 9782842300494 |
Author | : Pierre-Gabriel Gonzalez |
Publisher | : Michelin Travel Publications |
Total Pages | : 0 |
Release | : 1998 |
Genre | : Bibendum (Advertising character) |
ISBN | : 9782061499016 |
A selection of 250 posters from all over the world, designed between 1898 and today.
Author | : Herbert R. Lottman |
Publisher | : Bloomsbury Publishing |
Total Pages | : 321 |
Release | : 2003-10-23 |
Genre | : Biography & Autobiography |
ISBN | : 0857714716 |
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author | : John McDonough |
Publisher | : Routledge |
Total Pages | : 4291 |
Release | : 2015-06-18 |
Genre | : Business & Economics |
ISBN | : 1135949131 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author | : David Airey |
Publisher | : New Riders |
Total Pages | : 218 |
Release | : 2009-12-20 |
Genre | : Computers |
ISBN | : 0321702727 |
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author | : Leo Robitschek |
Publisher | : Ten Speed Press |
Total Pages | : 274 |
Release | : 2019-10-22 |
Genre | : Cooking |
ISBN | : 039958269X |
JAMES BEARD AWARD WINNER • An illustrated collection of nearly 300 cocktail recipes from the award-winning NoMad Bar, with locations in New York, Los Angeles, and Las Vegas. Originally published as a separate book packaged inside The NoMad Cookbook, this revised and stand-alone edition of The NoMad Cocktail Book features more than 100 brand-new recipes (for a total of more than 300 recipes), a service manual explaining the art of drink-making according to the NoMad, and 30 new full-color cocktail illustrations (for a total of more than 80 color and black-and-white illustrations). Organized by type of beverage from aperitifs and classics to light, dark, and soft cocktails and syrups/infusions, this comprehensive guide shares the secrets of bar director Leo Robitschek's award-winning cocktail program. The NoMad Bar celebrates classically focused cocktails, while delving into new arenas such as festive, large-format drinks and a selection of reserve cocktails crafted with rare spirits.
Author | : David Wright |
Publisher | : Crowood |
Total Pages | : 528 |
Release | : 2013-11-30 |
Genre | : Sports & Recreation |
ISBN | : 1847976484 |
Run over the everyday roads of the Isle of Man for over 100 years, the world-famous Tourist Trophy races have gripped the imaginations of successive generations of motorcyclists. From the earliest days of single-speed, belt-driven machines delivering 5 bhp, to the highly developed projectiles of today offering a fearsome 200 bhp, race fans have thronged the roadside banks and watched in awe as the best racing motorcyclists in the world rode the fastest machines of their day around the twists, turns and climbs of the 374 mile Mountain Course, all in pursuit of a coveted Tourist Trophy. This new updated edition covering the 2007 - 2012 races, reveals the event's colourful history through the high-speed activities of great riders such as the Collier brothers, Geoff Duke, Mike Hailwood, Giacomo Agostini, Steve Hislop, Joey Dunlop, John McGuinness and many others. It also looks at the machines and mechanical developments and race organisation, plus the financial rewards and commercial interests; setting them all in the context of the triumphs and tragedies of a great sporting event that has seen average lap speeds rise from 40 mph to over 130 mph. Written in an easy style, this book reveals the Manx TT's colourful history through its great riders, machines, mechanical developments and race organisation and is superbly illustrated with over 250 colour photographs.