The Mature Market PDF Download
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Author | : Robert S. Menchin |
Publisher | : iUniverse |
Total Pages | : 290 |
Release | : 2000 |
Genre | : Consumer behavior |
ISBN | : 0595094759 |
Download The Mature Market Book in PDF, ePub and Kindle
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author | : Carol M. Morgan |
Publisher | : |
Total Pages | : 392 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
Download Segmenting the Mature Market Book in PDF, ePub and Kindle
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Author | : Packaged Facts (Firm) |
Publisher | : |
Total Pages | : 18 |
Release | : 2000 |
Genre | : Market segmentation |
ISBN | : |
Download The Mature Market Book in PDF, ePub and Kindle
Author | : George Moschis |
Publisher | : Praeger |
Total Pages | : 0 |
Release | : 1994-09-29 |
Genre | : Business & Economics |
ISBN | : 0899308872 |
Download Marketing Strategies for the Mature Market Book in PDF, ePub and Kindle
Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing process: key issues are raised and information is presented to address them. This volume is intended for the busy marketer who needs access to "state-of-the art" knowledge and its implications for marketing strategy development.
Author | : Lee M. Cassidy |
Publisher | : |
Total Pages | : 122 |
Release | : 1988 |
Genre | : Marketing |
ISBN | : |
Download Introduction to the Mature Market Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1987 |
Genre | : |
ISBN | : |
Download Inside the Mature Market Book in PDF, ePub and Kindle
Author | : Jacqueline Jeynes |
Publisher | : Business Expert Press |
Total Pages | : 120 |
Release | : 2021-01-26 |
Genre | : Business & Economics |
ISBN | : 1952538475 |
Download Targeting the Mature Traveler Book in PDF, ePub and Kindle
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Author | : Donnelley Marketing |
Publisher | : |
Total Pages | : |
Release | : 1988 |
Genre | : |
ISBN | : |
Download Perspectives on the Mature Market Book in PDF, ePub and Kindle
Author | : Amy J. S-Chubin |
Publisher | : |
Total Pages | : 142 |
Release | : 1994 |
Genre | : |
ISBN | : |
Download The mature market Book in PDF, ePub and Kindle
Author | : Robert Brown |
Publisher | : |
Total Pages | : 257 |
Release | : 2003 |
Genre | : Consumer behavior |
ISBN | : 9781562418182 |
Download The U.S. Mature Market Book in PDF, ePub and Kindle