The Marketisation Of Higher Education PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Marketisation Of Higher Education PDF full book. Access full book title The Marketisation Of Higher Education.

The Marketisation of Higher Education

The Marketisation of Higher Education
Author: John D. Branch
Publisher: Springer Nature
Total Pages: 466
Release: 2021-05-03
Genre: Education
ISBN: 303067441X

Download The Marketisation of Higher Education Book in PDF, ePub and Kindle

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.


The Marketisation of Higher Education and the Student as Consumer

The Marketisation of Higher Education and the Student as Consumer
Author: Mike Molesworth
Publisher: Routledge
Total Pages: 486
Release: 2010-10-04
Genre: Education
ISBN: 1136908455

Download The Marketisation of Higher Education and the Student as Consumer Book in PDF, ePub and Kindle

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.


Everything for Sale? The Marketisation of UK Higher Education

Everything for Sale? The Marketisation of UK Higher Education
Author: Roger Brown
Publisher: Routledge
Total Pages: 257
Release: 2013-02-11
Genre: Education
ISBN: 1135094381

Download Everything for Sale? The Marketisation of UK Higher Education Book in PDF, ePub and Kindle

The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.


Markets in Higher Education

Markets in Higher Education
Author: Pedro Teixeira
Publisher: Springer Science & Business Media
Total Pages: 361
Release: 2006-08-01
Genre: Education
ISBN: 1402028350

Download Markets in Higher Education Book in PDF, ePub and Kindle

This volume presents the most comprehensive international discussion yet on the role of markets in higher education. It considers both the political and economic implications of the rising trend towards introducing market elements in higher education. The book draws together leading international scholars in higher education to explore different theoretical perspectives and present new empirical evidence on market mechanisms in higher education in several Western countries.


The Marketisation of English Higher Education

The Marketisation of English Higher Education
Author: Colin McCaig
Publisher: Emerald Group Publishing
Total Pages: 196
Release: 2018-09-17
Genre: Education
ISBN: 1787438570

Download The Marketisation of English Higher Education Book in PDF, ePub and Kindle

This book traces the development of a fully marketised higher education system in England over a 30-year period, and identifies five distinct stages of market reforms culminating in the Higher Education and Research Act. It employs a critical policy discourse analysis and addresses several key aspects of the current higher education landscape.


Dimensions of Marketisation in Higher Education

Dimensions of Marketisation in Higher Education
Author: Peter John
Publisher: Routledge
Total Pages: 267
Release: 2015-11-06
Genre: Education
ISBN: 1317542614

Download Dimensions of Marketisation in Higher Education Book in PDF, ePub and Kindle

Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.


Higher Education and the Market

Higher Education and the Market
Author: Roger Brown
Publisher: Routledge
Total Pages: 330
Release: 2010-09-13
Genre: Education
ISBN: 1136952314

Download Higher Education and the Market Book in PDF, ePub and Kindle

The introduction of market forces into higher education is the most crucial issue facing universities and colleges today. As the role of universities in the knowledge society becomes ever more apparent, and as public funding reaches its limit, marketisation has become an issue of critical importance. Discussions about the ever-increasing cost of tuition, affordability, access, university rankings, information, and the commercialization of academic research take place not just in North America, Western Europe and Australasia, but also in Eastern Europe, Asia and Latin America. Higher Education and the Market provides a comprehensive account of this phenomenon, and looks at its likely impact on key dimensions of university activity: system structure funding and resources the curriculum participation and achievement research and scholarship interactions with third parties. Contributors propose how market forces, government intervention and academic self-regulation can be combined to harness the benefits of increased competition and efficiency without losing the public good. It is of particular interest to government and institutional leaders, policy makers, researchers and students studying higher education.


Academic Capitalism

Academic Capitalism
Author: Sheila Slaughter
Publisher: Johns Hopkins University Press
Total Pages: 296
Release: 1999-11-12
Genre: Education
ISBN: 9780801862588

Download Academic Capitalism Book in PDF, ePub and Kindle

Leslie examine every aspect of academic work unexplored: undergraduate and graduate education, teaching and research, student aid policies, and federal research policies.


Everything for Sale? The Marketisation of UK Higher Education

Everything for Sale? The Marketisation of UK Higher Education
Author: Roger Brown
Publisher: Routledge
Total Pages: 258
Release: 2013-02-11
Genre: Education
ISBN: 1135094373

Download Everything for Sale? The Marketisation of UK Higher Education Book in PDF, ePub and Kindle

The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.


Understanding the Higher Education Market in Africa

Understanding the Higher Education Market in Africa
Author: Taylor & Francis Group
Publisher: Routledge
Total Pages: 332
Release: 2021-09-30
Genre:
ISBN: 9781032173559

Download Understanding the Higher Education Market in Africa Book in PDF, ePub and Kindle

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.