Markstrat
Author | : Jean-Claude Larréché |
Publisher | : Course Technology |
Total Pages | : 138 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
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Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Marketing Strategy Game PDF full book. Access full book title The Marketing Strategy Game.
Author | : Jean-Claude Larréché |
Publisher | : Course Technology |
Total Pages | : 138 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Author | : Arthur A. Thompson |
Publisher | : |
Total Pages | : 120 |
Release | : 1999 |
Genre | : Business planning |
ISBN | : 9780072302158 |
Author | : Arthur A. Thompson |
Publisher | : Irwin Professional Publishing |
Total Pages | : 89 |
Release | : 1991-01-01 |
Genre | : Clothing and dress |
ISBN | : 9780256104707 |
Author | : Randall G. Chapman |
Publisher | : |
Total Pages | : 238 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780135974513 |
Brandmaps is a marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, Brandmaps is designed to represent reality to the participants, rather than being just a game. Topics covered include: product design; pricing; communications; sales forecasting; cost structure and operations; and management decisions. It also includes various product design studies (including self-reported attribute preference, concept testing and conjiont analysis): perceptional positioning analysis, full-scale test marketing; competitive position auditing; brand profile analysis; advertising and promotion experiments; price sensitivity analysis; market structure analysis; and operating results and market database; as well as competitive and market monitoring studies.
Author | : Gabe Zichermann |
Publisher | : John Wiley & Sons |
Total Pages | : 240 |
Release | : 2010-03-29 |
Genre | : Business & Economics |
ISBN | : 0470562234 |
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author | : Arthur A. Thompson |
Publisher | : |
Total Pages | : |
Release | : 1991 |
Genre | : |
ISBN | : 9780256104684 |
Author | : Randall G. Chapman |
Publisher | : |
Total Pages | : 122 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Peter Zackariasson |
Publisher | : Routledge |
Total Pages | : 252 |
Release | : 2016-10-04 |
Genre | : Business & Economics |
ISBN | : 1317607465 |
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Author | : Jean-Claude Larréché |
Publisher | : |
Total Pages | : 60 |
Release | : 1977 |
Genre | : Management games |
ISBN | : 9780894260360 |
Author | : Peter Zackariasson |
Publisher | : Taylor & Francis |
Total Pages | : 164 |
Release | : 2016-10-04 |
Genre | : Business & Economics |
ISBN | : 1317607473 |
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.