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| Author | : John Dawes |
| Publisher | : SAGE |
| Total Pages | : 297 |
| Release | : 2021-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1529766273 |
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
| Author | : Heikki Juslin |
| Publisher | : |
| Total Pages | : 616 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Steven G. Hillestad |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 338 |
| Release | : 2018-11-30 |
| Genre | : Medical |
| ISBN | : 1284181618 |
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
| Author | : David S. Hopkins |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 1981 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : John Westwood |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 228 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749437480 |
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.
| Author | : Allan Dib |
| Publisher | : Page Two |
| Total Pages | : 0 |
| Release | : 2021-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1989603688 |
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
| Author | : Tim Calkins |
| Publisher | : Springer |
| Total Pages | : 249 |
| Release | : 2016-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1137107618 |
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
| Author | : Norton Paley |
| Publisher | : Routledge |
| Total Pages | : 403 |
| Release | : 2017-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1351440330 |
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
| Author | : Roman G. Hiebing |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 347 |
| Release | : 2004-06-21 |
| Genre | : Business & Economics |
| ISBN | : 0071458522 |
The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
| Author | : Stephan Sorger |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Marketing |
| ISBN | : 9780132544702 |
'Marketing Planning' offers marketing students and professionals a practical, step-by-step guide to creating marketing plans that deliver measurable results.
