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The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan
Author: Marshall McLuhan
Publisher: OR Books
Total Pages: 274
Release: 2017-05
Genre: Social Science
ISBN: 1682190978

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Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.


The Digital Critic

The Digital Critic
Author: Robert Barry
Publisher: OR Books
Total Pages: 204
Release: 2017-11-30
Genre: Literary Criticism
ISBN: 1682190773

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What do we think of when we think of literary critics? Enlightenment snobs in powdered wigs? Professional experts? Cloistered academics? Through the end of the 20th century, book review columns and literary magazines held onto an evolving but stable critical paradigm, premised on expertise, objectivity, and carefully measured response. And then the Internet happened. From the editors of Review 31 and 3:AM Magazine, The Digital Critic brings together a diverse group of perspectives—early-adopters, Internet skeptics, bloggers, novelists, editors, and others—to address the future of literature and scholarship in a world of Facebook likes, Twitter wars, and Amazon book reviews. It takes stock of the so-called Literary Internet up to the present moment, and considers the future of criticism: its promise, its threats of decline, and its mutation, perhaps, into something else entirely. With contributions from Robert Barry, Russell Bennetts, Michael Bhaskar, Louis Bury, Lauren Elkin, Scott Esposito, Marc Farrant, Orit Gat, Thea Hawlin, Ellen Jones, Anna Kiernan, Luke Neima, Will Self, Jonathon Sturgeon, Sara Veale, Laura Waddell, and Joanna Walsh.


Laws of Media

Laws of Media
Author: Marshall McLuhan
Publisher:
Total Pages: 272
Release: 1988
Genre: Language Arts & Disciplines
ISBN:

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In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.


Folding the Red into the Black

Folding the Red into the Black
Author: Walter Mosley
Publisher: OR Books
Total Pages: 128
Release: 2016-12-01
Genre: Political Science
ISBN: 1682190498

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Walter Mosley is one of America’s bestselling novelists, known for his critically acclaimed series of mysteries featuring private investigator Easy Rawlins. His writing is hard-hitting, often limned with a political subtext, and aimed at a broad audience. Years ago, when Mosley was working on a doctorate in political theory, he envisioned writing very different kinds of books from those for which he has become celebrated. But once you’ve been tagged as a novelist, and in Mosley’s case, a genre writer, even a bestselling one, it is hard to get an airing for ideas that cross those boundaries. Folding the Red into the Black has grown out of Mosley’s public talks, which have gotten both enthusiastic and agitated responses, making him feel the ideas in those talks should be explored in greater depth. Mosley’s is an elastic mind, and in this short polemic he frees himself to explore some novel ideas. He draws on personal experiences and insights as an African-American, a Jew, and one of our great writers to present an alternative manifesto of sorts: “We need to throw off the unbearable weight of bureaucratic capitalist and socialist demands; demands that exist to perpetuate these systems, not to praise and raise humanity to its full promise. And so I propose the word, the term Untopia.”


Women of Resistance

Women of Resistance
Author: Iris Mahan
Publisher: OR Books
Total Pages: 205
Release: 2018-03-13
Genre: Poetry
ISBN: 1682191397

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The Spread Mind

The Spread Mind
Author: Riccardo Manzotti
Publisher:
Total Pages: 304
Release: 2018-01-23
Genre: Philosophy
ISBN: 9781944869496

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An Italian philosopher, psychologist and robotics engineer, Manzotti presents an alternative and ecological hypothesis about how consciousness exists in the real world.


Ivyland

Ivyland
Author: Miles Klee
Publisher: OR Books
Total Pages: 263
Release: 2011
Genre: Fiction
ISBN: 1935928619

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Debut novelist Miles Klee takes a landscape of drugs, decay, loss and, perhaps, hope, and manages to make the ensemble wryly funny: something only a few notable contemporaries such as Jeff Vandermeer and Michael Chabon have been able to do. Post-urban New Jersey is instantly recognizable in this interlinked series of short vignettes. . . . and Lev's living room is puddles of water and sun, and a bunch of those furry caterpillars are hauling themselves from surface to surface. Populated by a bumbling, murderous citizenry of corrupt cops, innocents, ravenous addicts, lovesick geniuses, and cynical adventurers, Ivyland operates in the shadow of a giant pharmaceutical corporation that thrives on people's weaknesses . . . and may have an even more sinister agenda. It's our world, only a bit more extreme, and lovingly, precisely depicted with the adept skills native to a master of dark humor.


Trade Is War

Trade Is War
Author: Yash Tandon
Publisher: OR Books
Total Pages: 224
Release: 2015-06-04
Genre: Political Science
ISBN: 1939293820

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"This impressive study focuses on Africa, which has suffered hideous crimes. Yash Tandon’s case is a powerful one, and can be extended: The global class war that is institutionalized in the misnamed 'free trade agreements' is also a war against the traditional victims of class war at home. The resistance, in Africa and elsewhere, which Tandon describes here, is a source of hope for the future." —Noam Chomsky "A necessary and timely contribution which goes to the roots of the deep crises we face as humanity." —Vandana Shiva "... understand that 'trade is war' as Yash Tandon beautifully explains in this important book." —Samir Amin Globalization has reduced many aspects of modern life to little more than commodities controlled by multinational corporations. Everything, from land and water to health and human rights, is today intimately linked to the issue of free trade. Conventional wisdom presents this development as benign, the sole path to progress. Yash Tandon, drawing on decades of on-the-ground experience as a high level negotiator in bodies such as the World Trade Organization (WTO), here challenges this prevailing orthodoxy. He insists that, for the vast majority of people, and especially those in the poorer regions of the world, free trade not only hinders development – it visits relentless waves of violence and impoverishment on their lives. Trade Is War shows how the WTO and the Economic Partnership Agreements like the EU-Africa EPA and the Transatlantic Trade and Investment Partnership (TTIP) are camouflaged in a rhetoric that hides their primary function as the servants of global business. Their actions are inflaming a crisis that extends beyond the realm of the economic, creating hot wars for markets and resources, fought between proxies in Africa, Asia, Latin America, the Middle East and now even in Europe. In these pages Tandon suggests an alternative vision to this devastation, one based on self-sustaining, non-violent communities engaging in trade based on the real value of goods and services and the introduction of alternative currencies.


Digination

Digination
Author: Robert C. MacDougall
Publisher: Lexington Books
Total Pages: 322
Release: 2011-11-21
Genre: Technology & Engineering
ISBN: 161147440X

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Digination offers an inter-disciplinary, broad overview of the psychic, social, and institutional effects of some of the most popular digital communication technologies and applications operating today. Written in an engaging style appropriate for non-specialist readers interested in broadening their awareness and enhancing their understanding of popular trends in media use.


McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed
Author: W. Terrence Gordon
Publisher: A&C Black
Total Pages: 215
Release: 2010-02-25
Genre: Social Science
ISBN: 1441143807

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Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.