The Little Brand Book PDF Download
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| Author | : Kalika Yap |
| Publisher | : HarperCollins |
| Total Pages | : 224 |
| Release | : 2020-04-14 |
| Genre | : Business & Economics |
| ISBN | : 0062956922 |
Download Little Brand Book Book in PDF, ePub and Kindle
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
| Author | : Kalika Yap |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 2018-08-20 |
| Genre | : |
| ISBN | : 9781723439001 |
Download The Little Brand Book Book in PDF, ePub and Kindle
From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
| Author | : Kubi Springer |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 305 |
| Release | : 2019-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1472971892 |
Download I Am My Brand Book in PDF, ePub and Kindle
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
| Author | : Erika Brechtel |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 2018-08-16 |
| Genre | : |
| ISBN | : 9781718164215 |
Download The Little Brand Book Book in PDF, ePub and Kindle
Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
| Author | : Donald Miller |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 241 |
| Release | : 2017-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0718033337 |
Download Building a StoryBrand Book in PDF, ePub and Kindle
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
| Author | : Emma Baxter-Wright |
| Publisher | : Welbeck Publishing |
| Total Pages | : 160 |
| Release | : 2021-06 |
| Genre | : Design |
| ISBN | : 9781787398283 |
Download Little Book of Schiaparelli Book in PDF, ePub and Kindle
Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaprelli to this day.
| Author | : Jennefer Witter |
| Publisher | : AMACOM |
| Total Pages | : 140 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0814434371 |
Download The Little Book of Big PR Book in PDF, ePub and Kindle
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
| Author | : Jacqueline Camacho-Ruiz |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 2010-05 |
| Genre | : Business & Economics |
| ISBN | : 9780982220696 |
Download The Little Book of Business Secrets That Work! Book in PDF, ePub and Kindle
Have you ever wondered what it takes to build a successful business? The secrets that seem so elusive to many are now available to all in Jackie Camacho-Ruiz s book, The Little Book of Business Secrets That Work! Whether you are starting your business or are a seasoned professional, you will take away valuable lessons from this book. Open to any page at any time of the day to capture one of Jackie s secrets. With the exercises provided at the end of each secret you ll learn to apply them to your business and your life immediately. Ideas without implementation are like smoke that disappears into the air reignite your potential by applying these basic, easy-to-use principles today!
| Author | : Gestalten |
| Publisher | : Gestalten |
| Total Pages | : 256 |
| Release | : 2021-04-14 |
| Genre | : |
| ISBN | : 9783967040050 |
Download Brand New Book in PDF, ePub and Kindle
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
| Author | : Laia Farran Graves |
| Publisher | : Welbeck |
| Total Pages | : 0 |
| Release | : 2025-07-03 |
| Genre | : Design |
| ISBN | : 103542214X |
Download Little Book of Prada (updated edition) Book in PDF, ePub and Kindle
Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house that has always been the cutting-edge choice. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada. In this miniature monograph, Laia Farran Graves documents the history and heritage of the brand, from the company's origins as a leather-goods manufacturer to the global fashion empire created by Miuccia Prada. Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art. Images of individual garments, catwalk shots and fashion photography pay tribute to one of the world's most influential fashion houses and the woman behind it, in a perfectly designed and stylish format that makes a perfect gift for any lover of fashion. This new and updated edition of a classic in the Little Books of Fashion series comes right up-to-date with images and commentary from the 2024 collections and Raf Simon's tenure at the house.
