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Global Perspectives on Strategic Storytelling in Destination Marketing

Global Perspectives on Strategic Storytelling in Destination Marketing
Author: Ana Cláudia Campos
Publisher: Business Science Reference
Total Pages: 300
Release: 2022
Genre: Digital storytelling
ISBN: 9781668434369

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"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--


Global Perspectives on Strategic Storytelling in Destination Marketing

Global Perspectives on Strategic Storytelling in Destination Marketing
Author: Campos, Ana Cláudia
Publisher: IGI Global
Total Pages: 336
Release: 2022-05-27
Genre: Business & Economics
ISBN: 1668434385

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Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.


Landmarks of the Deccan

Landmarks of the Deccan
Author: Syed Ali Asgar Bilgrami
Publisher:
Total Pages: 306
Release: 1927
Genre: Hyderabad (India : State)
ISBN:

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Cankor

Cankor
Author: Matthew Allison
Publisher:
Total Pages:
Release: 2022-07
Genre:
ISBN: 9780578372716

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A mixture of full color superhero comics and black and white autobiography


An Atlas of Russian History

An Atlas of Russian History
Author: Allen F. Chew
Publisher: Yale University Press
Total Pages: 142
Release: 1970-01-01
Genre: History
ISBN: 9780300014457

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Important changes in the boundaries and possessions of Russia from the ninth century to the present are recorded


The Hazāras

The Hazāras
Author: Hassan Poladi
Publisher:
Total Pages: 460
Release: 1989
Genre: History
ISBN:

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The Long War

The Long War
Author: David Loyn
Publisher: St. Martin's Press
Total Pages: 358
Release: 2021-09-21
Genre: History
ISBN: 1250128439

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Just as U. S. soldiers and diplomats pulled out of Afghanistan, supposedly concluding their role and responsibility in the two-decade conflict, the country fell to the Taliban. In The Long War, award-winning BBC foreign correspondent David Loyn uncovers the political and military strategies—and failures—that prolonged America’s longest war. Three American presidents tried to defeat the Taliban—sending 150,000 international troops at the war’s peak with a trillion-dollar price tag. But early policy mistakes that allowed Osama bin Laden to escape made the task far more difficult. Deceived by easy victories, they backed ruthless corrupt local allies and misspent aid. The story of The Long War is told by the generals who led it through the hardest years of combat as surges of international troops tried to turn the tide. Generals, which include David Petraeus, Stanley McChrystal, Joe Dunford and John Allen, were tested in battle as never before. With the reputation of a “warrior monk,” McChrystal was considered one of the most gifted military leaders of his generation. He was one of two generals to be fired in this most public of commands. Holding together the coalition of countries who joined America’s fight in Afghanistan was just one part of the multi-dimensional puzzle faced by the generals, as they fought an elusive and determined enemy while responsible for thousands of young American and allied lives. The Long War goes behind the scenes of their command and of the Afghan government. The fourth president to take on the war, Joe Biden ordered troops to withdraw in 2021, twenty years after 9/11, just as the Taliban achieved victory, leaving behind an unstable nation and an unforeseeable future.


The Sari Shop

The Sari Shop
Author: Rupa Bajwa
Publisher: Penguin UK
Total Pages: 255
Release: 2005-05-26
Genre: Fiction
ISBN: 0141901411

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Young Ramchand rushes through the dusty streets of Amritsar, once again late for work. Chastised by his boss, he takes his place among the cottons and silks of the sari shop, selling yards of cloth to the wealthy and fashionable women of the town. Offered a glimpse of a more opulent world, Ramchand is seduced by the idea that he might somehow better himself. But making dreams real will come at a price that a poor shop assistant might not be able to pay ... Funny, compelling and unflinchingly honest, The Sari Shop is a heartbreaking story of a young man's struggle to be someone else and a brilliantly clear-sighted debut.