The Legal Advertiser PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Legal Advertiser PDF full book. Access full book title The Legal Advertiser.
Author | : Richard Lindsay |
Publisher | : Kogan Page Publishers |
Total Pages | : 416 |
Release | : 2016-09-03 |
Genre | : Law |
ISBN | : 0749472901 |
Download Ad Law Book in PDF, ePub and Kindle
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Author | : Peter Schotthöfer |
Publisher | : Kluwer Law International B.V. |
Total Pages | : 850 |
Release | : 2017-04-01 |
Genre | : Law |
ISBN | : 9041159606 |
Download International Advertising Law Book in PDF, ePub and Kindle
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author | : David H. Bernstein |
Publisher | : Law Journal Seminars Press |
Total Pages | : |
Release | : 2017-10-28 |
Genre | : Law |
ISBN | : 9781588521729 |
Download The Law of Advertising, Marketing and Promotions Book in PDF, ePub and Kindle
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author | : Dean K. Fueroghne |
Publisher | : Rowman & Littlefield |
Total Pages | : 398 |
Release | : 2017-03-01 |
Genre | : Business & Economics |
ISBN | : 1442244895 |
Download Law & Advertising Book in PDF, ePub and Kindle
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author | : |
Publisher | : Word Association Publishers |
Total Pages | : 46 |
Release | : |
Genre | : |
ISBN | : 159571801X |
Download The Truth About Lawyer Advertising Book in PDF, ePub and Kindle
Author | : George Eric Rosden |
Publisher | : |
Total Pages | : |
Release | : 1973 |
Genre | : Advertising laws |
ISBN | : |
Download The Law of Advertising Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 466 |
Release | : 1824 |
Genre | : Great Britain |
ISBN | : |
Download The Law Advertiser Book in PDF, ePub and Kindle
Author | : Louise L. Hill |
Publisher | : Praeger |
Total Pages | : 0 |
Release | : 1993-06-21 |
Genre | : Law |
ISBN | : 0899307221 |
Download Lawyer Advertising Book in PDF, ePub and Kindle
Professions, notably law, have traditionally considered advertising to be an inappropriate solicitation of business. The princliples long governing how lawyers developed their practices have, however, undergone significant change due to Supreme Court decisions. Relying on the First Amendment, the Court has overturned categorical bans on lawyers advertising and, in so doing, prompted a fresh consideration of what promotion, by way of advertising, lawyers may undertake in promotion of their practices and in the service of the public. What is permissible and what is not? What regulations are allowable in the protection of the substantial state interest and what infringes on the practitioner's rights? Hill examines all the essential factors including advertising itself; the law of advertising; the contemporary circumstances surrounding lawyers' advertising; the historical background which gave rise to restrictions on lawyers' commerical speech; the relevance of the First Amendment; the manner in which the Court and the profession have responded; and the continuing evolvement of standards. Hill's comprehensive, balanced, and highly informed analysis is a fundamental contribution on a subject of controversy not only in the legal profession but in others as well. It will serve as an essential resource for those in the law and those who relate to them from several vantage points.
Author | : Michael G. Parkinson |
Publisher | : Routledge |
Total Pages | : 525 |
Release | : 2013-03-07 |
Genre | : Business & Economics |
ISBN | : 1136774637 |
Download Law for Advertising, Broadcasting, Journalism, and Public Relations Book in PDF, ePub and Kindle
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Author | : Jason Epstein |
Publisher | : Jason Epstein |
Total Pages | : 62 |
Release | : 2012 |
Genre | : Law |
ISBN | : 1595714510 |
Download The Shocking Truth About Lawyer Advertising Book in PDF, ePub and Kindle
This comprehensive book is full of insider tips that will help readers see through the common ¿tricks¿ in lawyer advertisements, and guide consumers through the process of picking the best lawyer for their case. Using a 5-step system Mr. Epstein explains, in easy-to-understand language, why not all lawyers have the same training or qualifications and what to look for when you need a lawyer. This book will arm you with the 15 questions you should ask any lawyer you interview and will teach you how to do your own research from home before you even pick up the phone to call an attorney. Jason Epstein is an attorney and a Seattle native. He attended Pepperdine University School of Law and has handled thousands of personal injury cases in Washington since he passed the bar in 2001. He practices personal injury law in Seattle. Visit www.PLG-PLLC.com to learn more about Jason Epstein and Premier Law Group.