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The Lawyer's Guide to Marketing on the Internet

The Lawyer's Guide to Marketing on the Internet
Author: Gregory H. Siskind
Publisher: American Bar Association
Total Pages: 204
Release: 2007
Genre: Business & Economics
ISBN: 9781590318768

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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.


The Lawyer's Guide to Marketing Your Practice

The Lawyer's Guide to Marketing Your Practice
Author: James A. Durham
Publisher: American Bar Association
Total Pages: 332
Release: 2004
Genre: Law
ISBN: 9781590313558

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A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.


Courting Your Clients

Courting Your Clients
Author: Margaret Grisdela
Publisher: Lulu.com
Total Pages: 162
Release: 2007
Genre: Law
ISBN: 0979567408

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The Consumer Law Revolution

The Consumer Law Revolution
Author: Stephanie L. Kimbro
Publisher: American Bar Association
Total Pages: 0
Release: 2013
Genre: Advertising
ISBN: 9781614387060

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There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more--and pull in new clients in the process.


Dominate Your Market!

Dominate Your Market!
Author: Sanford M. Fisch
Publisher:
Total Pages: 214
Release: 2011-06-01
Genre: Law
ISBN: 9780984121540

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While there's plenty of Internet Marketing books to choose from, not much has been written for the solo practitioner and small law firm. And there's a good reason for that: Most marketers don't know what to do with attorneys. They don't sell products, they don't offer coupons... they don't even advertise like normal business owners. But just because your law firm isn't a typical web-based business, that doesn't mean you can't still benefit from all the tools the web has to offer. Enter Robert Armstrong and Sanford M. Fisch - two seasoned attorneys with plenty of marketing expertise to share - and this void has finally been filled. "Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media" covers everything from simple website setup to the more advanced topics of article marketing, search engine optimization and of course, social media networking. Learn how to choose the right keywords and increase your search engine rankings. Discover which social media platforms you should be targeting and get tips for building a strong presence. Find out how to use tools like videos and content-sharing sites to enhance your online profile and establish your firm as the expert! If you're ready to take your law firm out of the stone-age and join the digital revolution, "Dominate Your Market!" is the must-have book to get you from "here" to "there."


Own the Map

Own the Map
Author: Conrad Saam
Publisher:
Total Pages: 132
Release: 2020
Genre: Lawyers
ISBN: 9781641056083

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The Lawyer's Guide to Fact Finding on the Internet

The Lawyer's Guide to Fact Finding on the Internet
Author: Carole A. Levitt
Publisher: American Bar Association
Total Pages: 860
Release: 2006
Genre: Computers
ISBN: 9781590316719

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Written for legal professionals, this comprehensive desk reference lists, categorizes and describes hundreds of free and fee-based Internet sites. You'll find it useful for investigations, depositions, and trial presentations, as well as company and medical research, gathering competitive intelligence, finding expert witnesses, and fact checking of all kinds.


How to Market Your Law Firm Online - Internet Marketing Guide

How to Market Your Law Firm Online - Internet Marketing Guide
Author: Montina Portis
Publisher:
Total Pages: 86
Release: 2015-04-25
Genre:
ISBN: 9780692433126

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If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!


The Lawyer's Guide to Working Smarter with Knowledge Tools

The Lawyer's Guide to Working Smarter with Knowledge Tools
Author: Marc Lauritsen
Publisher: American Bar Association
Total Pages: 248
Release: 2010
Genre: Law offices
ISBN: 9781604428261

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This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.