The Language Of Organizational Styling PDF Download
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Author | : Lionel Wee |
Publisher | : Cambridge University Press |
Total Pages | : 213 |
Release | : 2015-01-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1316194922 |
Download The Language of Organizational Styling Book in PDF, ePub and Kindle
The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
Author | : Robert Westwood |
Publisher | : SAGE |
Total Pages | : 383 |
Release | : 2001-09-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 1446264394 |
Download The Language of Organization Book in PDF, ePub and Kindle
The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simply a medium of communication - without language per se being theoretically problematized. This book enables a more critical exploration of the major theoretical positions on language and organization, explaining why language warrants a more central and considered place in organization studies. Language and Organization explains how various perspectives on the relationship between language and organization can be represented and explored. Concerned with issues such as power, knowledge and organizational discourse, this book will provide essential new links for a proper conceptualisation and understanding of organizations.
Author | : Susanne Tietze |
Publisher | : SAGE |
Total Pages | : 204 |
Release | : 2003-09-09 |
Genre | : Business & Economics |
ISBN | : 9780761967194 |
Download Understanding Organizations Through Language Book in PDF, ePub and Kindle
`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.
Author | : Joseph Gibaldi |
Publisher | : |
Total Pages | : 384 |
Release | : 1998 |
Genre | : Academic writing |
ISBN | : |
Download MLA Style Manual and Guide to Scholarly Publishing Book in PDF, ePub and Kindle
Since its publication in 1985, the "MLA Style Manual" has been the standard guide for graduate students, teachers, and scholars in the humanities and for professional writers in many fields. Extensively reorganized and revised, the new edition contains several added sections and updated guidelines on citing electronic works--including materials found on the World Wide Web.
Author | : Pan, Fang |
Publisher | : IGI Global |
Total Pages | : 406 |
Release | : 2024-02-12 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Download AI in Language Teaching, Learning, and Assessment Book in PDF, ePub and Kindle
The introduction of Artificial Intelligence (AI) has ignited a fervent academic discourse. AI's role is as both a powerful ally and a potential adversary in education. For instance, ChatGPT is a generative AI which mimics human conversation with impressive precision. Its capabilities span the educational spectrum, from answering questions and generating essays to composing music and coding. Yet, as with any innovation, its advent has sparked a spirited academic dialogue. AI in Language Teaching, Learning, and Assessment seeks to address these concerns with rigor and thoughtfulness. It explores the undeniable drawbacks of AI in language education and offers strategic insights into their prevention. It scrutinizes the resources and safeguards required to ensure the ethical and secure integration of AI in academic settings. This book lays out the multifaceted benefits of incorporating AI into language teaching, learning, and assessment. Its chapters dissect the transformative impact of AI on pedagogy, teaching materials, assessment methodologies, applied linguistics, and the broader landscape of language education development. This book is a valuable resource for language learners, educators, researchers, and scholars alike. It beckons to those who are keen on exploring and implementing AI in education, as well as AI developers and experts seeking to bridge the chasm between technology and language education.
Author | : Gino Cattani |
Publisher | : Emerald Group Publishing |
Total Pages | : 348 |
Release | : 2020-10-12 |
Genre | : Business & Economics |
ISBN | : 1800432364 |
Download Aesthetics and Style in Strategy Book in PDF, ePub and Kindle
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Author | : S. J. Segalowitz |
Publisher | : Elsevier |
Total Pages | : 396 |
Release | : 2014-05-19 |
Genre | : Psychology |
ISBN | : 1483295362 |
Download Language Functions and Brain Organization Book in PDF, ePub and Kindle
Language Functions and Brain Organization
Author | : Tsedal Neeley |
Publisher | : Princeton University Press |
Total Pages | : 200 |
Release | : 2019-11-19 |
Genre | : Business & Economics |
ISBN | : 0691196125 |
Download The Language of Global Success Book in PDF, ePub and Kindle
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author | : Christopher P. Neck |
Publisher | : SAGE Publications |
Total Pages | : 946 |
Release | : 2019-01-02 |
Genre | : Business & Economics |
ISBN | : 1544317522 |
Download Organizational Behavior Book in PDF, ePub and Kindle
Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop essential skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new Second Edition provides students with a fun, hands-on introduction to the fascinating world of OB. This title is accompanied by a complete teaching and learning package.
Author | : Mary F. Hoffman |
Publisher | : SAGE Publications |
Total Pages | : 289 |
Release | : 2009-10-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1483342786 |
Download Organizational Rhetoric Book in PDF, ePub and Kindle
An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university′s announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills. Key Features Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature Shows students how to critique the messages organizations use to create and maintain organizational power Demonstrates the importance of rhetoric to the success of the organization Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric Includes models of the book′s method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system Intended Audience Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master′s level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.