The Impact of International Relationship Marketing
Author | : Ulrich Scholz |
Publisher | : |
Total Pages | : 210 |
Release | : 2009 |
Genre | : |
ISBN | : 9783832285692 |
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Author | : Ulrich Scholz |
Publisher | : |
Total Pages | : 210 |
Release | : 2009 |
Genre | : |
ISBN | : 9783832285692 |
Author | : Jan Hendrik Schumann |
Publisher | : Gabler Verlag |
Total Pages | : 265 |
Release | : 2009-09-24 |
Genre | : Business & Economics |
ISBN | : 9783834920188 |
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Author | : Robert W. Palmatier |
Publisher | : |
Total Pages | : 142 |
Release | : 2008-01-01 |
Genre | : Customer relations |
ISBN | : 9780965711494 |
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Author | : G. Bertoli |
Publisher | : Edward Elgar Publishing |
Total Pages | : 225 |
Release | : 2013-01-01 |
Genre | : Business & Economics |
ISBN | : 1781955611 |
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Author | : Jan Hendrik Schumann |
Publisher | : Springer Science & Business Media |
Total Pages | : 291 |
Release | : 2009-11-16 |
Genre | : Business & Economics |
ISBN | : 3834983799 |
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Author | : Tim Hüfner |
Publisher | : GRIN Verlag |
Total Pages | : 98 |
Release | : 2008-07 |
Genre | : Business & Economics |
ISBN | : 3640112857 |
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford (TiasNimbas Business School), 130 entries in the bibliography, language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions. Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.
Author | : Park Thaichon |
Publisher | : Routledge |
Total Pages | : 162 |
Release | : 2020-10-29 |
Genre | : Business & Economics |
ISBN | : 1000205495 |
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 333 |
Release | : 2018-05-25 |
Genre | : Business & Economics |
ISBN | : 1522556206 |
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Author | : Robert M. Morgan |
Publisher | : Edward Elgar Publishing |
Total Pages | : 353 |
Release | : 2015-01-30 |
Genre | : Business & Economics |
ISBN | : 1783478632 |
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Author | : Steve Baron |
Publisher | : SAGE Publications |
Total Pages | : 217 |
Release | : 2010-05-05 |
Genre | : Business & Economics |
ISBN | : 1412931223 |
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.