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| Author | : T. Iezzi |
| Publisher | : Springer |
| Total Pages | : 213 |
| Release | : 2016-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1137510447 |
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
| Author | : Teressa Iezzi |
| Publisher | : Macmillan |
| Total Pages | : 225 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 0230613888 |
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice. Filled with interviews from top creatives including: Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!
| Author | : Jack Heffron |
| Publisher | : Penguin |
| Total Pages | : 352 |
| Release | : 2011-12-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1599633884 |
Where do you get your ideas? It’s a question that plagues every writer. And once you’ve got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. So how do you come up with those ideas, and how do you turn them into writing that will engage your reader? The Writer’s Idea Book is here to help you find the answers. Utilizing more than 400 prompts and exercises, you’ll generate intriguing ideas and plumb their possibilities to turn them into something amazing. This indispensable guide will help you: • Develop good writing habits that foster creativity • Explore your own life for writing material • Draw inspiration from the world around you • Find form for your ideas, develop them into a piece of writing, and make them better Let The Writer’s Idea Book give you the insight and self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get your ideas?"
| Author | : Judy Reeves |
| Publisher | : New World Library |
| Total Pages | : 272 |
| Release | : 2010-08-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781577313120 |
First published a decade ago, A Writer's Book of Days has become the ideal writing coach for thousands of writers. Newly revised, with new prompts, up-to-date Web resources, and more useful information than ever, this invaluable guide offers something for everyone looking to put pen to paper — a treasure trove of practical suggestions, expert advice, and powerful inspiration. Judy Reeves meets you wherever you may be on a given day with: • get-going prompts and exercises • insight into writing blocks • tips and techniques for finding time and creating space • ways to find images and inspiration • advice on working in writing groups • suggestions, quips, and trivia from accomplished practitioners Reeves's holistic approach addresses every aspect of what makes creativity possible (and joyful) — the physical, emotional, and spiritual. And like a smart, empathetic inner mentor, she will help you make every day a writing day.
| Author | : Jack Heffron |
| Publisher | : Writer's Digest Books |
| Total Pages | : 0 |
| Release | : 2002-11-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781582971797 |
"Where do you get your ideas?" &break;&break;It's a question and a quandary that bedevils every writer. And once you've got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. &break;&break;In The Writer's Idea Book, Jack Heffron, former senior editor at Writer's Digest Books and Story Press, will help you find the answer. Utilizing over 400 prompts and exercises, you'll generate intriguing ideas and plumb their possibilities to turn them into something amazing. &break;&break;The Writer's Idea Book will give you the insight and the self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get those ideas?"
| Author | : Jack Heffron |
| Publisher | : Writer's Digest Books |
| Total Pages | : 0 |
| Release | : 2003 |
| Genre | : Authorship |
| ISBN | : 9781582972794 |
This volume draws on the success of its idea generating predecessor "The Writer's Idea Book" and takes readers to the next step--assessing their ideas and growing them into finished pieces.
| Author | : Elise Hancock |
| Publisher | : JHU Press |
| Total Pages | : 186 |
| Release | : 2003-06-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780801873294 |
From the latest breakthroughs in medical research and information technologies to new discoveries about the diversity of life on earth, science is becoming both more specialized and more relevant. Consequently, the need for writers who can clarify these breakthroughs and discoveries for the general public has become acute. In Ideas into Words, Elise Hancock, a professional writer and editor with thirty years of experience, provides both novice and seasoned science writers with the practical advice and canny insights they need to take their craft to the next level. Rich with real-life examples and anecdotes, this book covers the essentials of science writing: finding story ideas, learning the science, opening and shaping a piece, polishing drafts, overcoming blocks, and conducting interviews with scientists and other experts who may not be accustomed to making their ideas understandable to lay readers. Hancock's wisdom will prove useful to anyone pursuing nonfiction writing as a career. She devotes an entire chapter to habits and attitudes that writers should cultivate, another to structure, and a third to the art of revision. Some of her advice is surprising (she cautions against s
| Author | : Erik Bork |
| Publisher | : Overfall Presss |
| Total Pages | : 228 |
| Release | : 2018-09-13 |
| Genre | : Authorship |
| ISBN | : 9781732753013 |
Multiple Emmy Award-winning screenwriter Erik Bork (HBO's BAND OF BROTHERS) presents the seven fundamental characteristics of a great story in any medium. Writers tend to jump into the writing too quickly, without knowing they have a flawed central idea. This book is all about ensuring that doesn't happen!
| Author | : Leah Price |
| Publisher | : Yale University Press |
| Total Pages | : 210 |
| Release | : 2011-11-29 |
| Genre | : Photography |
| ISBN | : 0300170920 |
As words and stories are increasingly disseminated through digital means, the significance of the book as object—whether pristine collectible or battered relic—is growing as well. Unpacking My Library: Writers and Their Books spotlights the personal libraries of thirteen favorite novelists who share their collections with readers. Stunning photographs provide full views of the libraries and close-ups of individual volumes: first editions, worn textbooks, pristine hardcovers, and childhood companions. In her introduction, Leah Price muses on the history and future of the bookshelf, asking what books can tell us about their owners and what readers can tell us about their collections. Supplementing the photographs are Price's interviews with each author, which probe the relation of writing to reading, collecting, and arranging books. Each writer provides a list of top ten favorite titles, offering unique personal histories along with suggestions for every bibliophile. Unpacking My Library: Writers and Their Books features the personal libraries of Alison Bechdel, Stephen Carter, Junot Díaz, Rebecca Goldstein and Steven Pinker, Lev Grossman and Sophie Gee, Jonathan Lethem, Claire Messud and James Wood, Philip Pullman, Gary Shteyngart, and Edmund White.
| Author | : Story Press |
| Publisher | : Story Press |
| Total Pages | : 164 |
| Release | : 1998-02-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781884910418 |
This spirited journal helps writers open their eyes to the creative possibilities in their everyday world. They will find something on every page of this journal to stimulate their senses and spark their imaginations. "Idea Catcher" is specially bound to lie flat.
