The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers PDF Download

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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Author: Michael F. Schein
Publisher: McGraw Hill Professional
Total Pages: 225
Release: 2021-01-11
Genre: Business & Economics
ISBN: 1260470148

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Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.


All My Noble Dreams and Then What Happens

All My Noble Dreams and Then What Happens
Author: Gloria Whelan
Publisher: Simon and Schuster
Total Pages: 272
Release: 2014-04
Genre: Juvenile Fiction
ISBN: 1442451572

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As Rosalind continues to straddle the proper English world of her family and the culture of 1920s India where they live, her support of Gandhi and his followers in opposing British rule grows and she considers trying to carry the rebels' message to Edward, Prince of Wales, during his visit.


Positioning for Advantage

Positioning for Advantage
Author: Kimberly A. Whitler
Publisher: Columbia University Press
Total Pages: 327
Release: 2021-09-07
Genre: Business & Economics
ISBN: 0231548117

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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.


How Not to Suck At Marketing

How Not to Suck At Marketing
Author: Jeff Perkins
Publisher: How2Conquer
Total Pages: 212
Release: 2021-09-01
Genre: Business & Economics
ISBN: 1945783168

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If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.


Beyond Diversification: What Every Investor Needs to Know About Asset Allocation

Beyond Diversification: What Every Investor Needs to Know About Asset Allocation
Author: Sebastien Page
Publisher: McGraw Hill Professional
Total Pages: 256
Release: 2020-11-10
Genre: Business & Economics
ISBN: 1260474887

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Generate solid, long-term profits with a portfolio allocated for your investing needs Asset allocation is the key to investing performance. Unfortunately, no single approach works perfectly—developing the right balance requires a clear-eyed look at the many models available to you, various investing methodologies, and your or your client’s level of risk tolerance. And that’s where this important guide comes in. Written by a leading allocation expert from T. Rowe Price, Beyond Diversification provides the knowledge, insights, and approaches you need to make the best allocation decisions for your goals. This deep dive into the how’s and why’s of asset allocation is organized by the three decisive components of a successfully allocated portfolio: Return Forecasting discusses the desired return investors seek. Risk Forecasting covers the level of risk investors are prepared to assume to achieve that return. Portfolio Construction calibrates the stock-bond mix that balances the risks and returns. With examples from T. Rowe Price’s asset allocation team showing you how the process works in the real world, Beyond Diversification provides everything you need to find the asset combination that will deliver the results you seek. You’ll learn how to choose the right tradeoffs, build the most effective asset allocation combination for your needs, and dramatically increase your odds of success for the long run.


Hoosiers and the American Story

Hoosiers and the American Story
Author: Madison, James H.
Publisher: Indiana Historical Society
Total Pages: 359
Release: 2014-10
Genre: Juvenile Nonfiction
ISBN: 0871953633

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A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past.


Hex-Rated

Hex-Rated
Author: Jason Ridler
Publisher: Start Publishing LLC
Total Pages: 290
Release: 2017-08-01
Genre: Fiction
ISBN: 1597806323

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A salacious throwback to the detective pulps of the 70s, Hex-Rated kicks off the new urban fantasy series the Brimstone Files. Fall, 1970. Los Angeles has always been a den of danger and bliss, but even darker tidings brew in the City of Angels. Cults, magic, and the supernatural are leaking into the worlds of glamour and dives of the gutter. To the spectators walking down Hollywood Blvd, it’s just more proof that La La Land is over the cuckoo’s nest. But to former child magician and Korean veteran turned newly-licensed private investigator James Brimstone, it means business is picking up. After attending his mentor’s funeral, Brimstone signs his first client: Nico, a beautiful actress with a face full of scars and an unbelievable story of sex, demons, and violence on the set of a pornographic film in the San Fernando Valley. The cops chalk it up to a bad trip from a lost soul, but Brimstone knows better. He takes the case, but the investigation goes haywire as he encounters Hell’s Angels, a lost book of Japanese erotica, and a new enemy whose powers may fill the streets of L.A. with blood. He’ll have to us his Carney wits, magic tricks, and a whole lotta charm to make it out of a world that is becoming . . . Hex-Rated.


The Next Digital Decade

The Next Digital Decade
Author: Berin Szoka
Publisher: TechFreedom
Total Pages: 578
Release: 2011-06-10
Genre: Computers
ISBN: 0983820600

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Collected Works of Velimir Khlebnikov: Letters and theoretical writings

Collected Works of Velimir Khlebnikov: Letters and theoretical writings
Author: Велимир Хлебников
Publisher: Harvard University Press
Total Pages: 494
Release: 1987
Genre: Biography & Autobiography
ISBN: 9780674140455

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Dubbed by his fellow Futurists the "King of Time," Velimir Khlebnikov (1885-1922) spent his entire brief life searching for a new poetic language to express his convictions about the rhythm of history, the correspondence between human behavior and the "language of the stars." The result was a vast body of poetry and prose that has been called hermetic, incomprehensible, even deranged. Of all this tragic generation of Russian poets (including Blok, Esenin, and Mayakovsky), Khlebnikov has been perhaps the most praised and the more censured. This first volume of the Collected Works, an edition sponsored by the Dia Art Foundation, will do much to establish the counterimage of Khlebnikov as an honest, serious writer. The 117 letters published here for the first time in English reveal an ebullient, humane, impractical, but deliberate working artist. We read of the continuing involvement with his family throughout his vagabond life (pleas to his smartest sister, Vera, to break out of the mold, pleas to his scholarly father not to condemn and to send a warm overcoat); the naive pleasure he took in being applauded by other artists; his insistence that a young girl's simple verses be included in one of the typically outrageous Futurist publications of the time; his jealous fury at the appearance in Moscow of the Italian Futurist Marinetti; a first draft of his famous zoo poem ("O Garden of Animals!"); his seriocomic but ultimately shattering efforts to be released from army service; his inexhaustibly courageous confrontation with his own disease and excruciating poverty; and always his deadly earnest attempt to make sense of numbers, language, suffering, politics, and the exigencies of publication. The theoretical writings presented here are even more important than the letters to an understanding of Khlebnikov's creative output. In the scientific articles written before 1910, we discern foreshadowings of major patterns of later poetic work. In the pan-Slavic proclamations of 1908-1914, we find explicit connections between cultural roots and linguistic ramifications. In the semantic excursuses beginning in 1915, we can see Khlebnikov's experiments with consonants, nouns, and definitions spelled out in accessible, if arid, form. The essays of 1916-1922 take us into the future of Planet Earth, visions of universal order and accomplishment that no longer seem so farfetched but indeed resonate for modern readers.


Understanding Cyber Conflict

Understanding Cyber Conflict
Author: George Perkovich
Publisher: Georgetown University Press
Total Pages: 310
Release: 2017
Genre: Cyberspace operations (Military science).
ISBN: 1626164983

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Analogies help us think, learn, and communicate. The fourteen case studies in this volume help readers make sense of contemporary cyber conflict through historical analogies to past military-technological problems. The chapters are divided into three groups. The first--What Are Cyber Weapons Like?--examines the characteristics of cyber capabilities and how their use for intelligence gathering, signaling, and precision strike compares with earlier technologies for such missions. The second section--What Might Cyber Wars Be Like?--explores how lessons from several wars since the early 19th century, including the World Wars, could apply or not apply to cyber conflict in the 21st century. The final section--What Is Preventing and/or Managing Cyber Conflict Like?--offers lessons from 19th and 20th century cases of managing threatening actors and technologies.