The Hospitality Manager's Guide to Wines, Beers, and Spirits
Author | : Albert W. A. Schmid |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Alcoholic beverage industry |
ISBN | : 9780132059688 |
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This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits–from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.