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The History of the Beer and Brewing Industry

The History of the Beer and Brewing Industry
Author: Ignazio Cabras
Publisher: Routledge
Total Pages: 234
Release: 2018-04-19
Genre: Business & Economics
ISBN: 131721305X
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Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.

A History of Beer and Brewing

A History of Beer and Brewing
Author: Ian S Hornsey
Publisher: Royal Society of Chemistry
Total Pages: 760
Release: 2007-10-31
Genre: Technology & Engineering
ISBN: 1847550029
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A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.

Brewing, Beer and Pubs

Brewing, Beer and Pubs
Author: I. Cabras
Publisher: Springer
Total Pages: 326
Release: 2016-04-27
Genre: Business & Economics
ISBN: 1137466189
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The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.

Brewing Battles

Brewing Battles
Author: Amy Mittelman
Publisher: Algora Publishing
Total Pages: 240
Release: 2008
Genre: Business & Economics
ISBN: 0875865720
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Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirt.

Beer Blast

Beer Blast
Author: Philip Van Munching
Publisher: Crown Business
Total Pages: 0
Release: 1997
Genre: Advertising
ISBN: 9780812963915
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Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

The U.S. Brewing Industry

The U.S. Brewing Industry
Author: Victor J. Tremblay
Publisher: MIT Press
Total Pages: 406
Release: 2005
Genre: Business & Economics
ISBN: 9780262201513
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A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

The Brewing Industry and the Brewery Workers' Movement in America

The Brewing Industry and the Brewery Workers' Movement in America
Author: Hermann Schlüter
Publisher: Legare Street Press
Total Pages: 0
Release: 2022-10-27
Genre:
ISBN: 9781016799416
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Audacity of Hops

The Audacity of Hops
Author: Tom Acitelli
Publisher:
Total Pages: 418
Release: 2013
Genre: Business & Economics
ISBN: 1613743882
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Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.

Beer

Beer
Author: Bob Skilnik
Publisher:
Total Pages: 440
Release: 2006
Genre: Business & Economics
ISBN:
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Skilnik takes readers back in time to the beginnings of an industry that once wielded tremendous influence, wealth, and power over Chicago. He goes on to describe a contemporary Chicago, where some of the biggest national breweries battle to fill the void left by the closing of the last local old-time brewery. Serving up a heady dose of brewing history, BEER takes you back to the Great Chicago Fire and the Roaring Twenties, the days of Al Capone and Prohibition. It chronicles the invasion of Chicago by Milwaukee breweries and the eventual supremacy of national beer brands in the Windy City. Much more than a timeline, BEER is a definitive but fun-to-read volume that offers a rich history of Chicago against the backdrop of its booming and ultimately doomed brewing industry. Filled with anecdotes and little-known facts, it1s a treasure for history buffs, Chicago fans, beer connoisseurs, and collectors of brewerania.