The Handbook For Focus Group Research PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Handbook For Focus Group Research PDF full book. Access full book title The Handbook For Focus Group Research.
Author | : Thomas L Greenbaum |
Publisher | : SAGE |
Total Pages | : 284 |
Release | : 1998 |
Genre | : Social Science |
ISBN | : 9780761912538 |
Download The Handbook for Focus Group Research Book in PDF, ePub and Kindle
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author | : Holly Edmunds |
Publisher | : McGraw Hill Professional |
Total Pages | : 290 |
Release | : 2000-05-22 |
Genre | : Business & Economics |
ISBN | : 0071394532 |
Download The Focus Group Research Handbook Book in PDF, ePub and Kindle
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Author | : Richard A. Krueger |
Publisher | : SAGE |
Total Pages | : 238 |
Release | : 2000-04-26 |
Genre | : Medical |
ISBN | : 9780761920717 |
Download Focus Groups Book in PDF, ePub and Kindle
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author | : Thomas L Greenbaum |
Publisher | : SAGE Publications |
Total Pages | : 280 |
Release | : 1997-11-26 |
Genre | : Social Science |
ISBN | : 1506339670 |
Download The Handbook for Focus Group Research Book in PDF, ePub and Kindle
As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990's by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.
Author | : David L. Morgan |
Publisher | : SAGE |
Total Pages | : 124 |
Release | : 1998 |
Genre | : Social Science |
ISBN | : 9780761908180 |
Download The Focus Group Guidebook Book in PDF, ePub and Kindle
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author | : David W. Stewart |
Publisher | : SAGE |
Total Pages | : 204 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780761925835 |
Download Focus Groups Book in PDF, ePub and Kindle
Publisher description
Author | : Richard A. Krueger |
Publisher | : SAGE |
Total Pages | : 140 |
Release | : 1998 |
Genre | : Reference |
ISBN | : 9780761908210 |
Download Moderating Focus Groups Book in PDF, ePub and Kindle
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Author | : Jenny Kitzinger |
Publisher | : SAGE |
Total Pages | : 244 |
Release | : 1999-02-22 |
Genre | : Social Science |
ISBN | : 9780761955689 |
Download Developing Focus Group Research Book in PDF, ePub and Kindle
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author | : David L. Morgan |
Publisher | : SAGE |
Total Pages | : 130 |
Release | : 1998 |
Genre | : Social Science |
ISBN | : 9780761908197 |
Download Developing Questions for Focus Groups Book in PDF, ePub and Kindle
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author | : Thomas L. Greenbaum |
Publisher | : Jossey-Bass |
Total Pages | : 212 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780669248227 |
Download The Practical Handbook and Guide to Focus Group Research Book in PDF, ePub and Kindle