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The Gesamtkunstwerk As a Synergy of the Arts

The Gesamtkunstwerk As a Synergy of the Arts
Author: Massimo Fusillo
Publisher: P.I.E-Peter Lang S.A., Editions Scientifiques Internationales
Total Pages: 260
Release: 2020-10-25
Genre:
ISBN: 9782807616172

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Conceived by Wagner as a way to recover the synthesis of arts at the core of the Greek tragedy, the Gesamtkunstwerk played a big role in post-Romantic aesthetics. This book revisits the "total work of art" as a variation of intermediality that captures the digital age's principle of open textuality through complex interplay and synergy of media.


The Proustian Mind

The Proustian Mind
Author: Anna Elsner
Publisher: Taylor & Francis
Total Pages: 735
Release: 2022-12-30
Genre: Philosophy
ISBN: 1000790630

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When Marcel Proust started to work on In Search of Lost Time in 1908, he wrote this question in his notebook: ‘Should I make it a novel, a philosophical study, am I a novelist?’ Throughout his famous multi-volume work, Proust directly engages several philosophers, and few novels are as thoroughly saturated with philosophical themes and concepts as In Search of Lost Time. The Proustian Mind is an outstanding reference source to the rich philosophical range of Proust’s work and the first major volume of its kind. Including 31 chapters by an international team of contributors, the volume is divided into seven clear parts: Proust’s life and works metaphysics and epistemology mind and language aesthetics ethics gender and sexuality predecessors, contemporaries and successors. Within these sections, key Proustian themes are explored from a philosophical standpoint, including time, the self, memory, imagination, jealousy, beauty, love, subjectivity and desire. The final section considers Proust in relation to important philosophers such as Schopenhauer, Nietzsche, Bergson, Merleau-Ponty, Sartre, de Beauvoir and Deleuze. The Proustian Mind is essential reading for those studying aesthetics, philosophy of literature, phenomenology and ethics, and will also be of interest to those in literature studying modernism, French literature and the relationship between literature and philosophy.


The Palgrave Handbook of Intermediality

The Palgrave Handbook of Intermediality
Author: Jørgen Bruhn
Publisher: Springer Nature
Total Pages: 1254
Release: 2024-01-02
Genre: Literary Criticism
ISBN: 3031283228

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This handbook provides an extensive overview of traditional and emerging research areas within the field of intermediality studies, understood broadly as the study of interrelations among all forms of communicative media types, including transmedial phenomena. Section I offers accounts of the development of the field of intermediality - its histories, theories and methods. Section II and III then explore intermedial facets of communication from ancient times until the 21st century, with discussion on a wide range of cultural and geographical settings, media types, and topics, by contributors from a diverse set of disciplines. It concludes in Section IV with an emphasis on urgent societal issues that an intermedial perspective might help understand.


The Science and Art of Branding

The Science and Art of Branding
Author: Giep Franzen
Publisher: Routledge
Total Pages: 588
Release: 2015-02-12
Genre: Business & Economics
ISBN: 1317454677

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.


Adaptation as a Transmedial Process

Adaptation as a Transmedial Process
Author: Mimmo Cangiano
Publisher: Sapienza Università Editrice
Total Pages: 209
Release: 2023-06-30
Genre: Art
ISBN: 8893772795

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This miscellaneous volume aims at offering a fresh and updated view of adaptation and transmedial practices. In the wake of Linda Hutcheon’s groundbreaking study, A Theory of Adaptation (2006), it discusses theories and exemplary case studies from different critical perspectives and points of view assessing past and present trends, and envisioning future prospects. The volume is divided in three macro-sections: Theories explores some methodological and theoretical facets of adaptation; Practices I includes analyses of literary, cinematographic and theatrical texts; Practices II discusses transmedial examples relating to arts. The book ends with the interview with the Czech-German artist Michael Bielický, a pioneer in the use of multiple media (especially digital ones).


The Routledge Companion to Narrative Theory

The Routledge Companion to Narrative Theory
Author: Paul Dawson
Publisher: Taylor & Francis
Total Pages: 781
Release: 2022-07-18
Genre: Literary Criticism
ISBN: 100057637X

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The Routledge Companion to Narrative Theory brings together top scholars in the field to explore the significance of narrative to pressing social, cultural, and theoretical issues. How does narrative both inform and limit the way we think today? From conspiracy theories and social media movements to racial politics and climate change future scenarios, the reach is broad. This volume is distinctive for addressing the complicated relations between the interdisciplinary narrative turn in the academy and the contemporary boom of instrumental storytelling in the public sphere. The scholars collected here explore new theories of causality, experientiality, and fictionality; challenge normative modes of storytelling; and offer polemical accounts of narrative fiction, nonfiction, and video games. Drawing upon the latest research in areas from cognitive sciences to complexity theory, the volume provides an accessible entry point for those new to the myriad applications of narrative theory and a point of departure for new scholarship.


Comparative Literature

Comparative Literature
Author: Asun López-Varela Azcárate
Publisher: BoD – Books on Demand
Total Pages: 150
Release: 2024-01-17
Genre: Social Science
ISBN: 1837682305

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Comparative Literature - Interdisciplinary Considerations is a wide-ranging exploration of various aspects of comparative literature and cultural phenomena from different angles. The authors delve into intriguing topics such as literary tourism, biofiction, colonial/postcolonial literature, suspense in literature, and the interaction between different artistic mediums. For instance, the analysis of Gabriel García Márquez’s works sheds light on the genres of magic realism and the Latin American boom, as well as how his literature influences literary tourism experiences. Another example is the study of Anna Enquist’s work, which showcases the genre of biofiction and examines the complex messages conveyed through reconstructed voices and alternative perspectives, including the portrayal of Captain Cook’s wife. This is compared with historical accounts of the 18th-century Ottoman Empire during Sultan Selim III’s reign, as studied by Stanford Shaw in Between Old and New. The book also explores the theme of unease and suspense in Patricia Highsmith’s writing, focusing on her iconic character Tom Ripley, known for his psychological depth and morally ambiguous nature. Additionally, discussions on colonial/postcolonial literature and the representation of women’s restrictions from a historical perspective contribute to a better understanding of power dynamics, gender representation, and non-Western literature. Henri Fauconnier’s Malaisie is analyzed in the context of “paracoloniality,” highlighting the transformative potential of Western texts and emphasizing overlooked aspects in discussions of colonial and postcolonial literature. The volume offers valuable insights into the representation of nations and historical figures through Malay and Persian travel narratives, as well as their influence on cultural identity. Moreover, the chapters explore the evolution of literary genres, the interconnectedness of literature with other art forms, and the impact of technological advancements on artistic expression. Overall, this book provides valuable perspectives on the rich tapestry of literature, art, and culture. It encourages scholars to explore diverse cultural expressions and fosters interdisciplinary dialogue within the field of comparative literature.


The Routledge Companion to Literary Media

The Routledge Companion to Literary Media
Author: Astrid Ensslin
Publisher: Taylor & Francis
Total Pages: 817
Release: 2023-08-30
Genre: Literary Criticism
ISBN: 1000902455

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The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role. The term ‘literary media’ challenges the tendency to hold the two terms distinct and broadens accepted usage of the literary to include popular cultural forms, emerging technologies and taste cultures, genres, and platforms, as well as traditions and audiences all too often excluded from literary histories and canons. Featuring contributions from leading international scholars and practitioners, the Companion provides a comprehensive guide to existing terms and theories that address the alignment of literature and a variety of media forms. It situates the concept in relation to existing theories and histographies; considers emerging genres and forms such as locative narratives and autofiction; and expands discussion beyond the boundaries by which literary authorship is conventionally defined. Contributors also examine specific production and publishing contexts to provide in-depth analysis of the promotion of literary media materials. The volume further considers reading and other aspects of situated audience engagement, such as Indigenous and oral storytelling, prize and review cultures, book clubs, children, and young adults. This authoritative collection is an invaluable resource for scholars and students working at the intersection of literary and media studies.


Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Author: Evangelos Markopoulos
Publisher: Springer Nature
Total Pages: 627
Release: 2021-07-01
Genre: Technology & Engineering
ISBN: 3030800946

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This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.


Puzzling Stories

Puzzling Stories
Author: Steven Willemsen
Publisher: Berghahn Books
Total Pages: 571
Release: 2022-08-12
Genre: Performing Arts
ISBN: 1805394274

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Many films and novels defy our ability to make sense of the plot. While puzzling storytelling, strange incongruities, inviting enigmas and persistent ambiguities have been central to the effects of many literary and cinematic traditions, a great deal of contemporary films and television series bring such qualities to the mainstream—but wherein lies the attractiveness of perplexing works of fiction? This collected volume offers the first comprehensive, multidisciplinary, and trans-medial approach to the question of cognitive challenge in narrative art, bringing together psychological, philosophical, formal-historical, and empirical perspectives from leading scholars across these fields.